Lead qualification services
Identify and prioritise high-value leads to reduce time wasted on low value prospects.
Only 8% of B2B companies have tightly aligned sales and marketing departments
- Forrester Research
Stop wasting time on unproductive leads with an investigative and rigorous approach to lead qualification based on deal size, buying signals, propensity, stakeholder criteria, sector, company size, geography, historic investments, market trends, legislation and more.
The benefits of rigorous lead qualification
Shortened sales cycles
Shorten sales cycles by focusing on high-value prospects who have an immediate and pressing need for your product or service.
Develop deeper sales insight
Establish a deeper understanding of your target prospect, their objectives and the problems their business faces. Have more meaningful conversations by focusing more time on high-value prospects and reducing time wasted on those not qualified to buy.
Increase market traction
Sharpen the proposition to meet the exact needs of qualified prospects who are ready to buy now. This increases sales engagement, and sales conversations.
Many businesses allocate the same time and resources to each lead and are unable to increase their average deal size as a result.
The opportunity cost of spending time on every lead versus only spending time on high-value prospects and nurturing other qualified prospects is huge.
Not all leads that attend sales meetings are ready or able to buy. Lead qualification allows businesses to identify and focus on their high value prospects, reducing the time spent in fruitless meetings with unqualified prospects.
Our approach to lead qualification
Our methodology to lead qualification that increases sales effectiveness and conversion rates.
Define stakeholder criteria
Create a detailed criterion to filter and identify highly valuable leads that are more likely to result in a sale.
Establish firmographic criteria
Create the criteria for the perfect prospect organisation from information such as sector, headcount, geography, specialism, stage of evolution, in-house technology and marketing spend.
Define buying signals
Identify in-market buying signals like job listings, company news and sector developments in order to priorotise prospects and engage with companies that have immediate buying potential.
Implement lead qualification programme
Prioritise sales opportunities with a robust and rigorous data driven approach to qualifying leads.
Lead qualification is vital to identify and prioritise those companies that are most likely to buy. Metranomic takes a data driven approach to finding the diamonds in the rough.
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The team have worked with some of the biggest brands and ambitious startups in the world
The company we keep
Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.
Marie Tyrrell
Founder – R&R Bespoke Accountancy
“Great agency – I’d highly recommend!
I needed to develop our brand strategy and website. Using their unique approach to brand development, we have something that communicates our offering really clearly. Great copywriting, graphics and a brand identity that is spot on.”
Jay Mitchell
Director – 1883 Magazine
“Really great to work with – transformed our ways of working which have been a real factor in the company’s long term growth. The team helped us transform our digital operations with marketing automation, analytics and a long term digital strategy. The team are diligent, focused and devoted to their client’s objectives.”
Dean Seddon
CEO – Maverrik
“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”
