Simplify complex sales and close bigger deals faster with the Account Based Marketing sprint

Deep expertise in SAAS and B2B industries

About This Sprint

This sprint is designed to help B2B sales and marketing professionals streamline complex sales processes, reduce the length of sales cycles, and close larger deals more quickly through the use of account based marketing. During the sprint, participants will develop their ideal customer profile (ICP), create persuasive sales messaging, produce compelling content, learn how to directly engage and nurture target accounts. By following these strategies, B2B sales and marketing professionals can improve their overall commercial performance.

Participants will learn how to create their ideal customer profile (ICP), craft persuasive sales messages, produce compelling content, engage target accounts directly and manage their sales pipeline.

Sprint Format

  • 10 hours live instruction; one 2-hour session each week.
  • Delivered via Zoom video conference.
  • Exclusive access to blueprints, videos, and exercises.

Want To Know More?

Schedule a call to meet one of the team
and get started with this sprint

87% of marketers who measure ROI state ABM outperforms any other marketing investment

- Financial Times

Companies that experience long sales cycles may struggle with limited growth. In an attempt to speed up the process, these businesses may offer discounts, but this strategy is often unsuccessful. As a result, they are left with little room for growth and limited options for closing deals.

When the sales cycle becomes complex, it becomes difficult to scale your business. This can result in inaccurate sales forecasting and prevent you from investing in expansion initiatives. As a result, you may struggle to grow and reach your full potential.

Account based marketing (ABM) can help B2B businesses shorten their sales cycle, reduce their reliance on paid advertising, and improve the quality of their sales-qualified leads. These benefits can be achieved without expensive technology and can be implemented within 30 days. ABM is a cost-effective solution for B2B companies looking to streamline their sales process and generate higher-quality leads.

During this sprint, you will learn how to align your sales strategy with your prospect’s buying processes, which can help to accelerate the sales process. By implementing an account based marketing (ABM) strategy, you can learn how to shorten your sales cycle and more accurately forecast revenue. These skills will help you to streamline your sales efforts and increase efficiency.

What will I take away from the Account Based marketing Sprint?

➤ How to personalise messages based on lead-opportunity and deal stage.
➤ 6 principles to producing scroll stopping content.
➤ The 4 pillars of ABM engagement.
➤ 6 tactics to set your sales pipeline on fire.
➤ How to personalise messages based on lead-opportunity and deal stage.
➤ How to stop paying for unqualified leads.
➤ How to identify and directly engage your ideal accounts.

Sprint Modules

Efficiently structuring and streamlining sales processes is crucial for B2B businesses that have limited time and resources. This account based marketing (ABM) sprint covers everything you need to know to structure and streamline your digital sales efforts. By participating in this sprint, you will gain valuable insights and strategies for optimising your sales processes and maximising your productivity.

Developing Customer Insights and Identifying Sales Triggers

In this module, you will develop the capability to gather competitor intelligence, map your target buyer's needs, identify their sales triggers, and create your ideal customer profile (ICP).

Crafting Persuasive Sales Messaging and Tailored Offers

In this module, you will develop the skills to build a target account value proposition, create personalised sales messages, tailor offerings and promotions, and plan your ABM content strategy.

Producing Compelling Content and Engaging Target Accounts

In this module, you will produce high-value content, such as e-books, playbooks, roadmaps, and sales brochures, to share with prospects. You will also learn effective tactics for engaging accounts with relevant and personalised content through webinars, in-person events, emails, your website, and social media.

Nurturing Target Accounts and Ongoing Engagement

In this module, you will learn how to nurture target accounts with ongoing engagement, using a variety of tactics and strategies to keep them engaged and interested.

Managing the Sales Pipeline and Optimising Sales Processes

In this module, you will develop the ability to manage your sales pipeline, measure sales performance, and optimise your sales processes. You will learn how to track key performance indicators (KPIs), identify potential issues, and take action to resolve them.


How quickly can I put this training into practice?

You will be able to apply your new skills and knowledge right away after the sessions. The material is designed to be highly practical and easy to implement, so you can start seeing results as soon as the sessions are over.

What will the outcome be?

➤ A detailed 5 step framework to accelerate sales.

➤ 3 campaign strategies and a library of ABM tactics.

➤ A 90 day plan to increase sales volume and velocity.

Do I need to take notes during the sessions?

To get the most out of the sessions, it is helpful to come prepared to take “action notes” (notes on how you will apply your new skills and knowledge). During the sessions, the material will be presented in segments, and you will have a few minutes to make your “action notes”. In addition, there will be assignments given each week that you can complete on your own time to put your learnings into practice. Taking “action notes” and completing the assignments will help you to retain and apply the material covered in the sessions.

What people say...

"I have known James since 2011 where we launched a new brand for Diageo in Asia. Great fun and happy client. More recently I have parachuted James into my own client roster to get strategic advice on how to scale SAAS businesses for 4 separate clients. Great collaboration (I build the SAAS, Metranomic drive market demand). If you want to build a sales system that's scalable and build your sales operations, give them a call. Great team - top notch"
Ian Morrison
James and the Metranomic team have phenomenal understanding of SAAS marketing which is why we used them at ZoomMail to sharpen our proposition and land our positioning in the market. "AI driven email marketing has arrived" - very succinct and a perfect positioning statement for us. The team did a deep dive analysis of the email marketing landscape and surfaced powerful insights for us that form the foundation of our sales pitch and sales messages. Diligent, rigorous and highly capable. Hire them!
David Hazzard
CEO at Zoom Mail
"Worked with the team on several B2B campaigns and the results were really positive. We were able to significantly boost our sales pipeline and generate a positive ROI in the UK. Great knowledge and expertise"
Natasha French
Business Development at Recipe Design
“Instrumental in outlining, building and delivering our digital strategy. Immensely talented and knowledgeable in the area of growth marketing, marketing automation and all things digital.”
Tom Evans
Founder - Bleepbleeps
“James assisted Hawes & Curtis with our digital & e- commerce strategy. During our time working with the team, we were delighted with the professional can do attitude and would recommend working with them in the future.”
Hannah Dwyer
CRM Manager – Hawes & Curtis
“James has thorough understanding of all things digital. His strategic skills are excellent as is his business acumen. James did an outstanding job of growing and managing Ogilvy One's clients, which fuelled the agency's growth as a whole. The range of his experience is impressive, spanning everything from mobile to social.”
Graham Kelly
Executive creative director - Ogilvy
“Great agency - I'd highly recommend! I needed to develop our brand strategy and website. Using their unique approach to brand development, we have something that communicates our offering really clearly. Great copywriting, graphics and a brand identity that is spot on.”
Marie Tyrrell
Founder – R&R Accountancy
“Really great to work with - transformed our ways of working which have been a real factor in the company's long term growth. The team helped us transform our digital operations with marketing automation, analytics and a long term digital strategy. The team are diligent, focused and devoted to their client's objectives.”
Jay Mitchell
Director – 1883 Magazine
“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”
Dean Seddon
CEO – Maverrik
"James worked across several departments to develop a customer retention roadmap and strategy. The rigour and expertise in customer engagement, customer loyalty and SAAS marketing is really impressive. James has a knack of simplifying complexity and gets the job done right. Super friendly guy and great to work with."
Maria Iliana Fotopoulou
Marketing Manager, XpertHR
“James has thorough understanding of all things digital. His strategic skills are excellent as is his business acumen. James did an outstanding job of growing and managing Ogilvy One's clients, which fuelled the agency's growth as a whole. The range of his experience is impressive, spanning everything from mobile to social.”
Graham Kelly
Executive creative director - Ogilvy
James thoroughly understands all elements of the digital marketing value chain and how to apply them. He can help with early stage market validation as well, pushing start ups to really understand their customer profiles and then use the proper channels.
Sam Plumptre
Founder - Coinvestor
“I worked with James for nearly 2 years and always enjoyed working with him- he is responsive, intelligent and has a can do attitude, and has great technical knowledge. I have no hesitation in recommending that you hire him!”
Alexandra Jorissen
Regional Client Lead – Google
“Professional and dedicated, always coming up with new ideas, very well informed regarding all the new developments in the field of search engine marketing and online marketing. Great to work with - I wouldn't hesitate for one second in recommending!”
Karim G
Head of Growth – NuKi Health
“I worked with James for almost 2.5 years while I handled Smirnoff at Diageo. James essentially helped set up our entire digital marketing effort. James is indefatigable and diligent. I truly applaud him for this and for showing me perspectives that I would otherwise have missed.”
Nakul Pathak
Commercial Director - Diageo
“James's deep knowledge of digital enables him to consult with clients on a holistic basis and deliver solutions that are tailor made to client’s business needs. Being detail focused and results orientated he is also able to get involved every step of the way on projects and deliver high quality to clients.”
Harshad Hardikar
Senior Vice President – Ogilvy
“Totally transformed our business. I would highly recommend the team to anyone, whether start-up or fully established business to 10x your marketing and sales success.”
Madeline Penton
Co Founder & CEO - ICPlan
“I have worked with the team over the past few years – their strength lies in their ability to develop actionable consumer insights, get under the skin of the customer and the competition to develop a competitive advantage.”
Richard Marshall
Founder – Pall Mall Barbers
"James managed our outbound prospecting and delivered a truckload of meetings to our sales team which massively accelerated our pipeline. When it comes to B2B marketing and scaling with systems, James is your man. Highly recommended"
Darwin Medina
Sales - Safe Space
"James is the 007 of sales automation. He's an absolute assassin... a massive help driving b2b sales and accelerating pipeline. He and his team at Metranomic were instrumental in building our market expansion strategy via email and delivered great results. Lethal!"
Paul Regan
CEO at Ghost Treatments
"James is providing us with invaluable support with marketing strategy and being an enormously help in making us more visible and sales to our core audience. He's a great guy to work with and we can't recommend him enough to tech startups or any business for that matter - It's straightforward with James, he's a guru in tech, marketing and customers. All I can say is get him on your team now!"
Damian Oracki
Principle - Showslice