Simplify complex sales and close bigger deals faster with the Account Based Marketing sprint
Deep expertise in SAAS and B2B industries
About This Sprint
This sprint is designed to help B2B sales and marketing professionals streamline complex sales processes, reduce the length of sales cycles, and close larger deals more quickly through the use of account based marketing. During the sprint, participants will develop their ideal customer profile (ICP), create persuasive sales messaging, produce compelling content, learn how to directly engage and nurture target accounts. By following these strategies, B2B sales and marketing professionals can improve their overall commercial performance.
Participants will learn how to create their ideal customer profile (ICP), craft persuasive sales messages, produce compelling content, engage target accounts directly and manage their sales pipeline.
Sprint Format
- 10 hours live instruction; one 2-hour session each week.
- Delivered via Zoom video conference.
- Exclusive access to blueprints, videos, and exercises.
Want To Know More?
and get started with this sprint
87% of marketers who measure ROI state ABM outperforms any other marketing investment
- Financial Times
Companies that experience long sales cycles may struggle with limited growth. In an attempt to speed up the process, these businesses may offer discounts, but this strategy is often unsuccessful. As a result, they are left with little room for growth and limited options for closing deals.
When the sales cycle becomes complex, it becomes difficult to scale your business. This can result in inaccurate sales forecasting and prevent you from investing in expansion initiatives. As a result, you may struggle to grow and reach your full potential.
Account based marketing (ABM) can help B2B businesses shorten their sales cycle, reduce their reliance on paid advertising, and improve the quality of their sales-qualified leads. These benefits can be achieved without expensive technology and can be implemented within 30 days. ABM is a cost-effective solution for B2B companies looking to streamline their sales process and generate higher-quality leads.
During this sprint, you will learn how to align your sales strategy with your prospect’s buying processes, which can help to accelerate the sales process. By implementing an account based marketing (ABM) strategy, you can learn how to shorten your sales cycle and more accurately forecast revenue. These skills will help you to streamline your sales efforts and increase efficiency.
What will I take away from the Account Based marketing Sprint?
➤ How to personalise messages based on lead-opportunity and deal stage.
➤ 6 principles to producing scroll stopping content.
➤ The 4 pillars of ABM engagement.
➤ 6 tactics to set your sales pipeline on fire.
➤ How to personalise messages based on lead-opportunity and deal stage.
➤ How to stop paying for unqualified leads.
➤ How to identify and directly engage your ideal accounts.
Sprint Modules
Efficiently structuring and streamlining sales processes is crucial for B2B businesses that have limited time and resources. This account based marketing (ABM) sprint covers everything you need to know to structure and streamline your digital sales efforts. By participating in this sprint, you will gain valuable insights and strategies for optimising your sales processes and maximising your productivity.
Developing Customer Insights and Identifying Sales Triggers
In this module, you will develop the capability to gather competitor intelligence, map your target buyer's needs, identify their sales triggers, and create your ideal customer profile (ICP).
Crafting Persuasive Sales Messaging and Tailored Offers
In this module, you will develop the skills to build a target account value proposition, create personalised sales messages, tailor offerings and promotions, and plan your ABM content strategy.
Producing Compelling Content and Engaging Target Accounts
In this module, you will produce high-value content, such as e-books, playbooks, roadmaps, and sales brochures, to share with prospects. You will also learn effective tactics for engaging accounts with relevant and personalised content through webinars, in-person events, emails, your website, and social media.
Nurturing Target Accounts and Ongoing Engagement
In this module, you will learn how to nurture target accounts with ongoing engagement, using a variety of tactics and strategies to keep them engaged and interested.
Managing the Sales Pipeline and Optimising Sales Processes
In this module, you will develop the ability to manage your sales pipeline, measure sales performance, and optimise your sales processes. You will learn how to track key performance indicators (KPIs), identify potential issues, and take action to resolve them.
FAQs
You will be able to apply your new skills and knowledge right away after the sessions. The material is designed to be highly practical and easy to implement, so you can start seeing results as soon as the sessions are over.
➤ A detailed 5 step framework to accelerate sales.
➤ 3 campaign strategies and a library of ABM tactics.
➤ A 90 day plan to increase sales volume and velocity.
To get the most out of the sessions, it is helpful to come prepared to take “action notes” (notes on how you will apply your new skills and knowledge). During the sessions, the material will be presented in segments, and you will have a few minutes to make your “action notes”. In addition, there will be assignments given each week that you can complete on your own time to put your learnings into practice. Taking “action notes” and completing the assignments will help you to retain and apply the material covered in the sessions.
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