The DemandGen Digital Performance Benchmark

Measure and streamline your digital performance with an evidence based demand generation strategy.

What is the DemandGen Digital Performance Benchmark?

Your strategic advantage

Metranomic’s DemandGen Digital Performance Benchmark is the industry standard for determining the effectiveness of a businesses’ demand generation initiatives.

Using proprietary technology, the DemandGen Benchmark measures over 200 data points in key competencies across the six dimensions of demand generation

We provide businesses with actionable insights at a fraction of the cost of traditional consulting.

The DemandGen Benchmark delivers prioritised, tactical and strategic recommendations that map to your sales objectives and show you how to maximise the business impact of your digital investments.

Six dimensions of demand generation

Digital Infrastructure

Value Proposition & Content

Sales Pipeline Generation

Sales Pipeline Management

Data & Analytics

Digital Performance Optimisation

An unbiased analysis of your digital processes and capabilities

The DemandGen Benchmark provides complete clarity over your business’s digital performance and gives a roadmap to drive continuous performance improvements that deliver commercial impact. Objectively measure your business’s digital maturity to identify gaps in capability and find the bottlenecks that are constraining your digital growth.

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What are the highest-impact tactical opportunities you should priorotise to improve performance?

Mapping existing demand generation initiatives, digital channels and key activities against best-practice benchmark data to identify exactly where and how your demand generation strategy can be optimised to better deliver on key business objectives.

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How do your Demand Generation initiatives measure up against best-practice and market leaders?

Evaluating the foundational elements of your Demand Generation programme to determine where and how existing operations, tactics, digital workflows and tools are holding back performance.

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What targets are in place to drive stakeholder accountability and improve performance over time?

Developing a clear and actionable pathway to accelerate the performance of your demand generation programme and upgrade the business’s digital tooling, analytics and operational capabilities.

How is the Demand Generation
benchmark delivered?

Metranomic applies its methodology to deliver a crisp analysis that measures a brand’s digital strengths and weaknesses. Clients receive a comprehensive Demand Generation benchmark report with actionable recommendations that are tailored to their strategic objectives, enabling them to make informed decisions about tools, tactics and resources.

DemandGen Benchmark

Measuring over 400 performance metrics across the six dimensions of digital growth, providing actionable insights to inform strategic objectives and resource allocation

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Digital performance scorecard

Analysis of scoring by dimension, highlighting strengths and weaknesses and identifying short and long-term priorities to accelerate performance. 

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Demand generation playbook

A continually updated library of over 400 vetted B2B growth tactics, strategies and tools. The library is used to build B2B demand generation playbooks across all dimensions of digital growth.


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The team have worked with some of the biggest brands and ambitious startups in the world

The company we keep

Marie Tyrrell

Founder – R&R Bespoke Accountancy

“Great agency – I’d highly recommend!
I needed to develop our brand strategy and website. Using their unique approach to brand development, we have something that communicates our offering really clearly. Great copywriting, graphics and a brand identity that is spot on.”

Jay Mitchell

Director – 1883 Magazine

“Really great to work with – transformed our ways of working which have been a real factor in the company’s long term growth. The team helped us transform our digital operations with marketing automation, analytics and a long term digital strategy. The team are diligent, focused and devoted to their client’s objectives.”

Dean Seddon

CEO – Maverrik

“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”

Accelerating performance with the DemandGen Benchmark

Core deliverables


In our benchmarking session, we evaluate your existing sales tools, lead generation tactics, sales channels, messaging and sales engagement techniques. We also audit how you use data to measure, report and optimise sales performance.


Live strategy sessions and workshops where we run through your existing Demand Generation processes and help you sharpen your existing initiatives, channel tactics, workflows, tooling and overall strategy.


The DemandGen playbook is a tailored 90 day battleplan to help your business accelerate demand generation performance. It outlines recommended sales channels, content strategies, techniques to better use data, improvements to your existing sales processes, tactics and workflows to help you better nurture, measure and accelerate sales conversions.

Ongoing support

The DemandGen playbook is complemented with a package of ongoing support, ensuring that those recommendations can be implemented effectively and with ease

  1. Strategy sprints: Two strategy sessions per month.
  2. Tactical planning session: A monthly tactical review and process optimisation session.
  3. Pre-launch reviews: Ongoing reviews and recommended content optimisations prior to launch.
  4. Bi-weekly analysis & reporting: A data-driven performance review every 2 weeks
  5. Ongoing counsel: Ongoing access to troubleshoot and resolve any Demand Generation programme issues.

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