Email marketing management services
We’re an email marketing agency that specialises in email tech, design and copy. We provide tailored email marketing management services for b2b businesses.
The global email marketing services industry is expected to increase in value from $7.5BN to $17.9BN by 2027
- Statista
As a specialist email marketing company, we work as partners to your business and provide a full suite of email automation services to nurture prospects and accelerate your sales pipeline. Our email marketing management services help you to maximise email open rates and avoid the spam filter.
How do our email marketing services simplify B2B email marketing?
Email marketing can be complex and overwhelming, especially if you are not familiar with email security protocols and server maintenance. You may accidentally send emails using inaccurate data, leading to high bounce rates or send emails that result in low open rates. As a specialist email marketing agency, our email automation services support you by delivering engaging emails that compel clicks and replies.
Because email automations are difficult to set up, businesses often prioritise newsletters over automated email sequences, customer onboarding emails, or upsell emails. This is a real lost opportunity that results in lower sales and higher client attrition. As an experienced email marketing services company, we provide tailored email automation services to help you build a scalable email marketing programme that sells while you sleep.
Without a smart email automation strategy, businesses need to service each customer query individually. Manually sending the same templated email script again and again wastes time and slows down the business. Our email marketing management services help you to automate these time-consuming processes. When done well, email marketing for b2b businesses can save time and scale sales.
Nurture prospects and turn more browsers into buyers with our email automation services.
The benefit of partnering with an
email marketing agency
Automate customer onboarding
Our email automation services can reduce the burden of customer onboarding with automated onboarding email sequences that educate new customers about your product or service.
Nurture prospects, at scale
We provide email marketing for b2b businesses to nurture prospects and build trust, at scale. Our email automation services save you time on manual follow-ups so you can focus on booking more meetings.
Build actionable insight
As a results-focused email marketing company, we track and report all email opens, clicks and conversions. This helps us identify the most effective email messages so we can optimise ongoing email marketing performance.
Sending an occasional email newsletter with general company news and updates is unlikely to sustain long-term engagement.
By emailing prospects with content that helps address their specific pain points, your business can strengthen rapport with those prospects. This helps shorten the sales cycle, and boost sales conversion rates. This strategic approach is core to our email marketing management services. Our specialism as an email marketing services company helps you build a data-driven email marketing strategy that truly resonates and engages your prospects.
How we deliver our email marketing management services
Our email marketing services help you to automate manual, repetitive customer service emails and build a scalable, automated email marketing programme that nurtures prospects.
Strategy development
Our email marketing management services typically start by building the email automation strategy. Automated emails are required for customer onboarding, cross-selling, up-selling, and nurturing sales prospects. Email marketing for B2B businesses often includes email newsletters, promotions and feedback surveys.
Configure the email server
Our email automation services then focus on configuring the email server for optimal email delivery and security. We carefully follow DKIM, SPF, DMARC and other necessary security and validation protocols. We then configure the tracking, automations and any other necessary functionality of the email server.
Build the email database
The third step in our email marketing services is to build your database of email contacts. If you don’t have many contacts, we can build a database of target prospects for you via our lead generation and prospecting services.
Write persuasive emails
Email marketing for B2B businesses can get quite competitive. To get good results requires persuasive and engaging email scripts. As an experienced email marketing services company, we have a library of tried and tested email scripts that consistently deliver results. We tailor these scripts to each client and for each of the email automation services we provide.
Track and optimise performance
Our email marketing management services can help you monitor the engagement of individual prospect’s email open rates and clicks. As a specialist email marketing company, we rigorously test email subject lines, creative content, and promotions to continuously optimise email marketing performance.
Partnering with us as your email marketing agency, Metranomic can help you free up time, increase customer retention, nurture prospects at scale, increasing sales performance. With our email marketing management services and email automation services, you can focus less on the technology and more on driving growth for your business.
Our email marketing management services
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Email marketing strategy
Automate time-consuming and repetitive customer service, sales and marketing emails with our email automation services. Onboard customers automatically, nurture prospects faster and increase your customer lifetime value.
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Email scripts
Our email marketing services include email scripts that are highly persuasive, engaging, and informative. Email scripts include personalised promotions and educational content that compel prospects to click.
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Email design
As a specialist email marketing company, we create branded email designs that stand out in the inbox and drive engagement on both mobile and desktop devices.
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Email marketing management
Working with you as your email marketing services company, we implement personalised emails and dynamic email segmentation to nurture prospects, retain buyers, and maximise customer lifetime value.
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Triggered emails
Our email marketing management services will enable you to send automated emails that are triggered by a prospect’s interaction with your website or emails. These triggered emails can help you nurture prospects and drive incremental revenue.
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Email sequences
Engage with target prospects over a longer sales cycle by using carefully scheduled email sequences that maintain engagement and warm prospects up to purchase.
The team have worked with some of the biggest brands and ambitious startups in the world
The company we keep
Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.
Marie Tyrrell
Founder – R&R Bespoke Accountancy
“Great agency – I’d highly recommend!
I needed to develop our brand strategy and website. Using their unique approach to brand development, we have something that communicates our offering really clearly. Great copywriting, graphics and a brand identity that is spot on.”
Tom Evans
Founder - Bleepbleeps
“Instrumental in outlining, building and delivering our digital strategy. Immensely talented and knowledgeable in the area of growth marketing, marketing automation and all things digital.”
Dean Seddon
CEO – Maverrik
“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”
Email Marketing FAQs
An email marketing agency specialises in copywriting, designing and managing email marketing campaigns and email automation systems for their clients.
Email marketing can come in many forms for different purposes, such as transactional emails, promotional emails, lead nurturing emails, email newsletters, welcome emails etc. An email marketing agency like Metranomic, can help develop your email marketing strategy to engage, convert and retain customers for the long term.
A structured step-by-step plan to build an email marketing strategy involves setting out your email campaign goals, growing your email list, choosing a suitable email marketing platform, delivering emails and analysing key performance metrics. Working with an email marketing agency like Metranomic gives you access to the expertise and know-how to build an email marketing strategy that helps you reach your goals.
