Build a Scalable B2B Sales Engine with Our Advanced ABM Operations Training

Deep expertise in SAAS and B2B industries

About This Sprint

Build a Scalable B2B Sales Engine with Our Advanced ABM Operations Sprint. In this sprint, you will develop the skills and knowledge to build a scalable sales engine using data, content, and automation systems. You will audit your digital processes, build an integrated sales and marketing tech stack, and streamline your digital operations. Our specialists will guide you through the process of developing the necessary capabilities to optimize your sales and marketing efforts for maximum efficiency and effectiveness.

Sprint Format

  • 10 hours live instruction; one 2-hour session each week.
  • Delivered via Zoom video conference.
  • Exclusive access to blueprints, videos, and exercises.

Want To Know More?

Schedule a call to meet one of the team
and get started with this sprint

The failure rate of digital transformation falls between 70 and 95%

- McKinsey

Integrated Tools and Streamlined Processes Enhance Efficiency .When your tools are not integrated, you need to manage processes manually, which reduces your team’s capacity to optimise sales and marketing. This leaves your business vulnerable to human error, reduces commercial performance and makes it harder to forecast sales. By integrating your tools and streamlining your processes, you can increase your team’s efficiency and reduce the risk of errors.

Develop a Tech Strategy to Streamline Operations and Integrate Systems. Without a tech strategy, you cannot plan an integrated tech stack and are unable to streamline operations or integrate your sales and marketing systems. By developing a tech strategy, you can optimize your systems and processes for maximum efficiency and effectiveness.

Accelerate Your Sales Growth with Our ABM Operations Foundation Sprint. In this sprint, you will develop the skills and knowledge to digitize your existing sales and marketing processes and implement a multi-channel sales engagement initiative that runs on an automated basis across LinkedIn, your website, and email. Our proven methods have helped clients increase their sales pipeline by an average of 50% within 90 days. By participating in this sprint, you can gain the ability to scale your sales and achieve your growth goals.

Achieve Predictable Results with an Integrated Sales System. This sprint will empower you to integrate your sales and marketing teams and operate a fully integrated sales system that delivers predictable results month after month. By participating in this sprint, you can develop the skills and knowledge to optimize your sales and marketing efforts for maximum efficiency and effectiveness.

What will I take away from the ABM Operations Foundation Sprint?

➤ 6 vital insights you need to improve your sales messaging and customer persona.
➤ Identify how to optimise your digital systems with our digital maturity matrix.
➤ A comprehensive library of tactics for expanding your B2B sales engine.
➤ 6 manual tasks you can automate to accelerate B2B sales performance.
➤ 3 ABM campaign strategies for predictable growth.
➤ 9 proven content formats to double your lead capture rates.
➤ A proven 100 day pipeline acceleration strategy.

Sprint Modules

Optimize Your Tech Stack and Save Money with Our ABM Operations Foundation Sprint. For B2B businesses paying for sales and marketing tools on a monthly basis, simplifying their technology stack is crucial. In this sprint, you will develop the skills and knowledge to integrate your tools more effectively and stop paying for tools you don’t need using our tech stack blueprint. By participating in this sprint, you can optimise your marketing tech stack and maximize your marketing efficiency and effectiveness.

Analysing and Enhancing Your Digital Strategy

Analyse your current digital strategy and develop the capabilities needed to improve and accelerate your digital transformation.

Mapping Sales Processes and Identifying Opportunities for Improvement with Automation and Data

Map your existing sales processes and identify areas where automation and data can help improve sales performance.

Developing a Delightful Sales Experiences and Compelling Content

Create an ABM program that provides an enjoyable sales experiences and create compelling content that aligns with the purchase consideration journey.

Streamlining Sales Enablement Architecture and Utilising Data Flows and CRM Integrations

Streamline your sales enablement architecture and learn how to use data flows and CRM integrations to improve sales and marketing performance.

Building a Measurement Dashboard for ABM Program Success Tracking

Build a measurement dashboard to manage and analyse your ABM program, including the metrics used to track the success of sales emails, Google PPC, and retargeting banners.


How quickly can I put this training into practice?

You will be able to apply your new skills and knowledge right away after the sessions. The material is designed to be highly practical and easy to implement, so you can start seeing results as soon as the sessions are over.

What will the outcome be?

➤ The ABM system we use to book 2 meetings a day.
➤ 6 expert tactics for building content that converts.
➤ The 4 pillars of high performing ABM campaigns.

Do I need to take notes during the sessions?

To get the most out of the sessions, it is helpful to come prepared to take “action notes” (notes on how you will apply your new skills and knowledge). During the sessions, the material will be presented in segments, and you will have a few minutes to make your “action notes”. In addition, there will be assignments given each week that you can complete on your own time to put your learnings into practice. Taking “action notes” and completing the assignments will help you to retain and apply the material covered in the sessions.

What people say...

"I have known James since 2011 where we launched a new brand for Diageo in Asia. Great fun and happy client. More recently I have parachuted James into my own client roster to get strategic advice on how to scale SAAS businesses for 4 separate clients. Great collaboration (I build the SAAS, Metranomic drive market demand). If you want to build a sales system that's scalable and build your sales operations, give them a call. Great team - top notch"
Ian Morrison
James and the Metranomic team have phenomenal understanding of SAAS marketing which is why we used them at ZoomMail to sharpen our proposition and land our positioning in the market. "AI driven email marketing has arrived" - very succinct and a perfect positioning statement for us. The team did a deep dive analysis of the email marketing landscape and surfaced powerful insights for us that form the foundation of our sales pitch and sales messages. Diligent, rigorous and highly capable. Hire them!
David Hazzard
CEO at Zoom Mail
"Worked with the team on several B2B campaigns and the results were really positive. We were able to significantly boost our sales pipeline and generate a positive ROI in the UK. Great knowledge and expertise"
Natasha French
Business Development at Recipe Design
“Instrumental in outlining, building and delivering our digital strategy. Immensely talented and knowledgeable in the area of growth marketing, marketing automation and all things digital.”
Tom Evans
Founder - Bleepbleeps
“James assisted Hawes & Curtis with our digital & e- commerce strategy. During our time working with the team, we were delighted with the professional can do attitude and would recommend working with them in the future.”
Hannah Dwyer
CRM Manager – Hawes & Curtis
“James has thorough understanding of all things digital. His strategic skills are excellent as is his business acumen. James did an outstanding job of growing and managing Ogilvy One's clients, which fuelled the agency's growth as a whole. The range of his experience is impressive, spanning everything from mobile to social.”
Graham Kelly
Executive creative director - Ogilvy
“Great agency - I'd highly recommend! I needed to develop our brand strategy and website. Using their unique approach to brand development, we have something that communicates our offering really clearly. Great copywriting, graphics and a brand identity that is spot on.”
Marie Tyrrell
Founder – R&R Accountancy
“Really great to work with - transformed our ways of working which have been a real factor in the company's long term growth. The team helped us transform our digital operations with marketing automation, analytics and a long term digital strategy. The team are diligent, focused and devoted to their client's objectives.”
Jay Mitchell
Director – 1883 Magazine
“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”
Dean Seddon
CEO – Maverrik
"James worked across several departments to develop a customer retention roadmap and strategy. The rigour and expertise in customer engagement, customer loyalty and SAAS marketing is really impressive. James has a knack of simplifying complexity and gets the job done right. Super friendly guy and great to work with."
Maria Iliana Fotopoulou
Marketing Manager, XpertHR
“James has thorough understanding of all things digital. His strategic skills are excellent as is his business acumen. James did an outstanding job of growing and managing Ogilvy One's clients, which fuelled the agency's growth as a whole. The range of his experience is impressive, spanning everything from mobile to social.”
Graham Kelly
Executive creative director - Ogilvy
James thoroughly understands all elements of the digital marketing value chain and how to apply them. He can help with early stage market validation as well, pushing start ups to really understand their customer profiles and then use the proper channels.
Sam Plumptre
Founder - Coinvestor
“I worked with James for nearly 2 years and always enjoyed working with him- he is responsive, intelligent and has a can do attitude, and has great technical knowledge. I have no hesitation in recommending that you hire him!”
Alexandra Jorissen
Regional Client Lead – Google
“Professional and dedicated, always coming up with new ideas, very well informed regarding all the new developments in the field of search engine marketing and online marketing. Great to work with - I wouldn't hesitate for one second in recommending!”
Karim G
Head of Growth – NuKi Health
“I worked with James for almost 2.5 years while I handled Smirnoff at Diageo. James essentially helped set up our entire digital marketing effort. James is indefatigable and diligent. I truly applaud him for this and for showing me perspectives that I would otherwise have missed.”
Nakul Pathak
Commercial Director - Diageo
“James's deep knowledge of digital enables him to consult with clients on a holistic basis and deliver solutions that are tailor made to client’s business needs. Being detail focused and results orientated he is also able to get involved every step of the way on projects and deliver high quality to clients.”
Harshad Hardikar
Senior Vice President – Ogilvy
“Totally transformed our business. I would highly recommend the team to anyone, whether start-up or fully established business to 10x your marketing and sales success.”
Madeline Penton
Co Founder & CEO - ICPlan
“I have worked with the team over the past few years – their strength lies in their ability to develop actionable consumer insights, get under the skin of the customer and the competition to develop a competitive advantage.”
Richard Marshall
Founder – Pall Mall Barbers
"James managed our outbound prospecting and delivered a truckload of meetings to our sales team which massively accelerated our pipeline. When it comes to B2B marketing and scaling with systems, James is your man. Highly recommended"
Darwin Medina
Sales - Safe Space
"James is the 007 of sales automation. He's an absolute assassin... a massive help driving b2b sales and accelerating pipeline. He and his team at Metranomic were instrumental in building our market expansion strategy via email and delivered great results. Lethal!"
Paul Regan
CEO at Ghost Treatments
"James is providing us with invaluable support with marketing strategy and being an enormously help in making us more visible and sales to our core audience. He's a great guy to work with and we can't recommend him enough to tech startups or any business for that matter - It's straightforward with James, he's a guru in tech, marketing and customers. All I can say is get him on your team now!"
Damian Oracki
Principle - Showslice