Build a Scalable B2B Sales Engine with Our Advanced ABM Operations Training
Deep expertise in SAAS and B2B industries
About This Sprint
Build a Scalable B2B Sales Engine with Our Advanced ABM Operations Sprint. In this sprint, you will develop the skills and knowledge to build a scalable sales engine using data, content, and automation systems. You will audit your digital processes, build an integrated sales and marketing tech stack, and streamline your digital operations. Our specialists will guide you through the process of developing the necessary capabilities to optimize your sales and marketing efforts for maximum efficiency and effectiveness.
Sprint Format
- 10 hours live instruction; one 2-hour session each week.
- Delivered via Zoom video conference.
- Exclusive access to blueprints, videos, and exercises.
Want To Know More?
and get started with this sprint
The failure rate of digital transformation falls between 70 and 95%
- McKinsey
Integrated Tools and Streamlined Processes Enhance Efficiency .When your tools are not integrated, you need to manage processes manually, which reduces your team’s capacity to optimise sales and marketing. This leaves your business vulnerable to human error, reduces commercial performance and makes it harder to forecast sales. By integrating your tools and streamlining your processes, you can increase your team’s efficiency and reduce the risk of errors.
Develop a Tech Strategy to Streamline Operations and Integrate Systems. Without a tech strategy, you cannot plan an integrated tech stack and are unable to streamline operations or integrate your sales and marketing systems. By developing a tech strategy, you can optimize your systems and processes for maximum efficiency and effectiveness.
Accelerate Your Sales Growth with Our ABM Operations Foundation Sprint. In this sprint, you will develop the skills and knowledge to digitize your existing sales and marketing processes and implement a multi-channel sales engagement initiative that runs on an automated basis across LinkedIn, your website, and email. Our proven methods have helped clients increase their sales pipeline by an average of 50% within 90 days. By participating in this sprint, you can gain the ability to scale your sales and achieve your growth goals.
Achieve Predictable Results with an Integrated Sales System. This sprint will empower you to integrate your sales and marketing teams and operate a fully integrated sales system that delivers predictable results month after month. By participating in this sprint, you can develop the skills and knowledge to optimize your sales and marketing efforts for maximum efficiency and effectiveness.
What will I take away from the ABM Operations Foundation Sprint?
➤ 6 vital insights you need to improve your sales messaging and customer persona.
➤ Identify how to optimise your digital systems with our digital maturity matrix.
➤ A comprehensive library of tactics for expanding your B2B sales engine.
➤ 6 manual tasks you can automate to accelerate B2B sales performance.
➤ 3 ABM campaign strategies for predictable growth.
➤ 9 proven content formats to double your lead capture rates.
➤ A proven 100 day pipeline acceleration strategy.
Sprint Modules
Optimize Your Tech Stack and Save Money with Our ABM Operations Foundation Sprint. For B2B businesses paying for sales and marketing tools on a monthly basis, simplifying their technology stack is crucial. In this sprint, you will develop the skills and knowledge to integrate your tools more effectively and stop paying for tools you don’t need using our tech stack blueprint. By participating in this sprint, you can optimise your marketing tech stack and maximize your marketing efficiency and effectiveness.
Analysing and Enhancing Your Digital Strategy
Analyse your current digital strategy and develop the capabilities needed to improve and accelerate your digital transformation.
Mapping Sales Processes and Identifying Opportunities for Improvement with Automation and Data
Map your existing sales processes and identify areas where automation and data can help improve sales performance.
Developing a Delightful Sales Experiences and Compelling Content
Create an ABM program that provides an enjoyable sales experiences and create compelling content that aligns with the purchase consideration journey.
Streamlining Sales Enablement Architecture and Utilising Data Flows and CRM Integrations
Streamline your sales enablement architecture and learn how to use data flows and CRM integrations to improve sales and marketing performance.
Building a Measurement Dashboard for ABM Program Success Tracking
Build a measurement dashboard to manage and analyse your ABM program, including the metrics used to track the success of sales emails, Google PPC, and retargeting banners.
FAQs
You will be able to apply your new skills and knowledge right away after the sessions. The material is designed to be highly practical and easy to implement, so you can start seeing results as soon as the sessions are over.
➤ The ABM system we use to book 2 meetings a day.
➤ 6 expert tactics for building content that converts.
➤ The 4 pillars of high performing ABM campaigns.
To get the most out of the sessions, it is helpful to come prepared to take “action notes” (notes on how you will apply your new skills and knowledge). During the sessions, the material will be presented in segments, and you will have a few minutes to make your “action notes”. In addition, there will be assignments given each week that you can complete on your own time to put your learnings into practice. Taking “action notes” and completing the assignments will help you to retain and apply the material covered in the sessions.
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