Produce content that consistently converts with the B2B Content Sprint
Deep expertise in SAAS and B2B industries
About This Sprint
This sprint is designed to empower B2B marketers to create a lead generation system that scales, by developing compelling content that captures leads and nurtures prospects. You will learn how to gain a deep understanding of your target audience and use that insight to create content that resonates with them and develops relationships. You will master the art of creating a content strategy that spans the entire marketing funnel and sales journey, and learn how to adapt your content across 44 different B2B formats. By the end of the sprint, you’ll have the skills and knowledge to create a lead generation machine that converts leads into sales with ease.
Participants will learn how to create their ideal customer profile (ICP), craft persuasive sales messages, produce compelling content, engage target accounts directly and manage their sales pipeline.
Sprint Format
- 8 hours live instruction; one 2-hour session each week.
- Delivered via Zoom video conference.
- Exclusive access to blueprints, videos, and exercises.
Want To Know More?
and get started with this sprint
Companies that effectively nurture leads generate 50% more sales at 33% lower costs
- Forrester Research
When a business lacks the ability to create valued content for their target audience, they often resort to using generic sales materials and aggressive sales tactics that are both ineffective and unsustainable in the long term. This can negatively impact their ability to generate leads and drive revenue growth.
When businesses don’t perform rigorous competitor analysis and build market insights to inform their strategy, they risk developing a value proposition based on presumptions that doesn’t resonate with target customers which underperforms. In these circumstances, their subjective sales collateral is likely to result in low conversion rates.
Our value proposition design sprint helps B2B organisations build robust market insights to sharply differentiate and customer intelligence that helps produce a compelling value proposition. This approach enables businesses to launch with high performing sales and marketing programmes that drive long term, predictable and scalable growth.
Our sprint will enable you to build a foundation of market insight that help your business develop evidence based strategies that mitigate risk in marketing investments.
What will I take away from the High Velocity Prospecting Sprint?
➤ A content strategy for your entire marketing funnel.
➤ A content blueprint to accelerate your sales cycle.
➤ A library of email techniques to nurture your target prospects at scale.
➤ A content formula for every stage of the buying journey to maximise conversions.
Sprint Modules
In order to effectively convert sales with content, it is crucial to produce and publish it in the right places to influence your target buyers. Our sprint provides attendees with the framework we use to generate thought-leadership content that has resulted in consistently booking 2 sales meetings a day.
Week 1
Learn how to identify the pain points and challenges that your ideal customer is trying to overcome.
Week 2
Develop your content strategy which helps prospects overcome their challenges, nurtures their trust and educates them about your solution.
Week 3
Learn how to build the core content and adapt it into a variety of formats for distribution across all digital channels.
Week 4
Plan, configure and deploy your automated lead generation and nurturing system to engage target prospects across social media, email and website.
FAQs
You will be able to apply your new skills and knowledge right away after the sessions. The material is designed to be highly practical and easy to implement, so you can start seeing results as soon as the sessions are over.
➤ A scalable content driven lead generation and sales nurturing system.
➤ A working knowledge of how to effectively adapt content into different formats and channels.
➤ A library of content production tools to save you time when producing content
➤ 44 effective B2B content formats
To get the most out of the sessions, it is helpful to come prepared to take “action notes” (notes on how you will apply your new skills and knowledge). During the sessions, the material will be presented in segments, and you will have a few minutes to make your “action notes”. In addition, there will be assignments given each week that you can complete on your own time to put your learnings into practice. Taking “action notes” and completing the assignments will help you to retain and apply the material covered in the sessions.
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