Sharpen your product market fit with the value proposition design sprint
Deep expertise in SAAS and B2B industries
About This Sprint
This sprint helps B2B marketing professionals reverse engineer their competitor’s strategy and develop evidence-based market insights. Participants will be able to create sharply differentiated value propositions that help grow market share in fiercely competitive markets.
Participants will learn how to create their ideal customer profile (ICP), craft persuasive sales messages, produce compelling content, engage target accounts directly and manage their sales pipeline.
Sprint Format
- 10 hours live instruction; one 2-hour session each week.
- Delivered via Zoom video conference.
- Exclusive access to blueprints, videos, and exercises.
Want To Know More?
and get started with this sprint
42% of start-ups fail because their product has no market for it
- CB Insight
Many businesses have become dependent on costly digital ads and are in a ‘pay to play’ scenario, operating an advertising funded growth model where the costs to acquire a customer are high and the quality of leads is low.
When businesses don’t perform rigorous competitor analysis and build market insights to inform their strategy, they risk developing a value proposition based on presumptions that doesn’t resonate with target customers which underperforms. In these circumstances, their subjective sales collateral is likely to result in low conversion rates.
Our value proposition design sprint helps B2B organisations build robust market insights to sharply differentiate and customer intelligence that helps produce a compelling value proposition. This approach enables businesses to launch with high performing sales and marketing programmes that drive long term, predictable and scalable growth.
Our sprint will enable you to build a foundation of market insight that help your business develop evidence based strategies that mitigate risk in marketing investments.
What will I take away from the Value Proposition Design Sprint?
➤ 4 pillars of empathetic marketing to improve messages and sales conversions.
➤ A blueprint to analyse competitor’s content to strengthen your own content strategy.
➤ A library of customer insight techniques to build compelling value propositions.
➤ Produce compelling content that resonates with your target prospects.
➤ Outmanoeuvre competitors by reverse engineering their marketing strategy.
Sprint Modules
In competitive markets, it is essential to develop market intelligence and understand how to differentiate yourself from the competition, especially when you are unfamiliar with the market forces that influence your target clients’ buying decisions. Our value proposition design sprint provides a framework for researching your market, competitors, and target clients, enabling you to produce more compelling marketing content and conduct more persuasive sales conversations that stand out in the market.
Developing Deep Market Insights to Identify Trends and Changes in Customer Expectations
Develop deep market insights and identify market trends, innovations, and changes in customer expectations to create sales messages that resonate with target buyers.
Performing a Deep Competitor SWOT Analysis to Identify Opportunities to Differentiate
Perform a deep competitor SWOT analysis to identify opportunities to differentiate in your market.
Reverse Engineering Competitor Strategy and Tech Stack
Reverse engineer your competitors' strategy and tech stack to identify the marketing tactics and tech tools that drive their performance.
Running Targeted Surveys to Understand Factors Influencing Target Clients' Sales Barriers and Drivers
Run targeted market surveys to understand your target clients' sales barriers and the drivers that influence their purchase decision making.
Producing a Sharp Customer Value Proposition
Create a sharp customer value proposition that addresses target customers' pain points and solves their challenges in a sharply differentiated way that resonates.
FAQs
You will be able to apply your new skills and knowledge right away after the sessions. The material is designed to be highly practical and easy to implement, so you can start seeing results as soon as the sessions are over.
➤ How to reverse engineer the competition’s marketing strategy.
➤ The 5 C’s model to developing competitive advantage.
➤ How to develop a laser sharp customer value proposition.
To get the most out of the sessions, it is helpful to come prepared to take “action notes” (notes on how you will apply your new skills and knowledge). During the sessions, the material will be presented in segments, and you will have a few minutes to make your “action notes”. In addition, there will be assignments given each week that you can complete on your own time to put your learnings into practice. Taking “action notes” and completing the assignments will help you to retain and apply the material covered in the sessions.
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