Sharpen your product market fit with the value proposition design sprint

Deep expertise in SAAS and B2B industries

About This Sprint

This sprint helps B2B marketing professionals reverse engineer their competitor’s strategy and develop evidence-based market insights. Participants will be able to create sharply differentiated value propositions that help grow market share in fiercely competitive markets.

Participants will learn how to create their ideal customer profile (ICP), craft persuasive sales messages, produce compelling content, engage target accounts directly and manage their sales pipeline.

Sprint Format

  • 10 hours live instruction; one 2-hour session each week.
  • Delivered via Zoom video conference.
  • Exclusive access to blueprints, videos, and exercises.

Want To Know More?

Schedule a call to meet one of the team
and get started with this sprint

42% of start-ups fail because their product has no market for it

- CB Insight

Many businesses have become dependent on costly digital ads and are in a ‘pay to play’ scenario, operating an advertising funded growth model where the costs to acquire a customer are high and the quality of leads is low.

When businesses don’t perform rigorous competitor analysis and build market insights to inform their strategy, they risk developing a value proposition based on presumptions that doesn’t resonate with target customers which underperforms. In these circumstances, their subjective sales collateral is likely to result in low conversion rates.

Our value proposition design sprint helps B2B organisations build robust market insights to sharply differentiate and customer intelligence that helps produce a compelling value proposition. This approach enables businesses to launch with high performing sales and marketing programmes that drive long term, predictable and scalable growth.

Our sprint will enable you to build a foundation of market insight that help your business develop evidence based strategies that mitigate risk in marketing investments.

What will I take away from the Value Proposition Design Sprint?

➤ 4 pillars of empathetic marketing to improve messages and sales conversions.
➤ A blueprint to analyse competitor’s content to strengthen your own content strategy.
➤ A library of customer insight techniques to build compelling value propositions.
➤ Produce compelling content that resonates with your target prospects.
➤ Outmanoeuvre competitors by reverse engineering their marketing strategy.

Sprint Modules

In competitive markets, it is essential to develop market intelligence and understand how to differentiate yourself from the competition, especially when you are unfamiliar with the market forces that influence your target clients’ buying decisions. Our value proposition design sprint provides a framework for researching your market, competitors, and target clients, enabling you to produce more compelling marketing content and conduct more persuasive sales conversations that stand out in the market.

Developing Deep Market Insights to Identify Trends and Changes in Customer Expectations

Develop deep market insights and identify market trends, innovations, and changes in customer expectations to create sales messages that resonate with target buyers.

Performing a Deep Competitor SWOT Analysis to Identify Opportunities to Differentiate

Perform a deep competitor SWOT analysis to identify opportunities to differentiate in your market.

Reverse Engineering Competitor Strategy and Tech Stack

Reverse engineer your competitors' strategy and tech stack to identify the marketing tactics and tech tools that drive their performance.

Running Targeted Surveys to Understand Factors Influencing Target Clients' Sales Barriers and Drivers

Run targeted market surveys to understand your target clients' sales barriers and the drivers that influence their purchase decision making.

Producing a Sharp Customer Value Proposition

Create a sharp customer value proposition that addresses target customers' pain points and solves their challenges in a sharply differentiated way that resonates.


How quickly can I put this training into practice?

You will be able to apply your new skills and knowledge right away after the sessions. The material is designed to be highly practical and easy to implement, so you can start seeing results as soon as the sessions are over.

What will the outcome be?

➤ How to reverse engineer the competition’s marketing strategy.
➤ The 5 C’s model to developing competitive advantage.
➤ How to develop a laser sharp customer value proposition.

Do I need to take notes during the sessions?

To get the most out of the sessions, it is helpful to come prepared to take “action notes” (notes on how you will apply your new skills and knowledge). During the sessions, the material will be presented in segments, and you will have a few minutes to make your “action notes”. In addition, there will be assignments given each week that you can complete on your own time to put your learnings into practice. Taking “action notes” and completing the assignments will help you to retain and apply the material covered in the sessions.

What people say...

"I have known James since 2011 where we launched a new brand for Diageo in Asia. Great fun and happy client. More recently I have parachuted James into my own client roster to get strategic advice on how to scale SAAS businesses for 4 separate clients. Great collaboration (I build the SAAS, Metranomic drive market demand). If you want to build a sales system that's scalable and build your sales operations, give them a call. Great team - top notch"
Ian Morrison
James and the Metranomic team have phenomenal understanding of SAAS marketing which is why we used them at ZoomMail to sharpen our proposition and land our positioning in the market. "AI driven email marketing has arrived" - very succinct and a perfect positioning statement for us. The team did a deep dive analysis of the email marketing landscape and surfaced powerful insights for us that form the foundation of our sales pitch and sales messages. Diligent, rigorous and highly capable. Hire them!
David Hazzard
CEO at Zoom Mail
"Worked with the team on several B2B campaigns and the results were really positive. We were able to significantly boost our sales pipeline and generate a positive ROI in the UK. Great knowledge and expertise"
Natasha French
Business Development at Recipe Design
“Instrumental in outlining, building and delivering our digital strategy. Immensely talented and knowledgeable in the area of growth marketing, marketing automation and all things digital.”
Tom Evans
Founder - Bleepbleeps
“James assisted Hawes & Curtis with our digital & e- commerce strategy. During our time working with the team, we were delighted with the professional can do attitude and would recommend working with them in the future.”
Hannah Dwyer
CRM Manager – Hawes & Curtis
“James has thorough understanding of all things digital. His strategic skills are excellent as is his business acumen. James did an outstanding job of growing and managing Ogilvy One's clients, which fuelled the agency's growth as a whole. The range of his experience is impressive, spanning everything from mobile to social.”
Graham Kelly
Executive creative director - Ogilvy
“Great agency - I'd highly recommend! I needed to develop our brand strategy and website. Using their unique approach to brand development, we have something that communicates our offering really clearly. Great copywriting, graphics and a brand identity that is spot on.”
Marie Tyrrell
Founder – R&R Accountancy
“Really great to work with - transformed our ways of working which have been a real factor in the company's long term growth. The team helped us transform our digital operations with marketing automation, analytics and a long term digital strategy. The team are diligent, focused and devoted to their client's objectives.”
Jay Mitchell
Director – 1883 Magazine
“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”
Dean Seddon
CEO – Maverrik
"James worked across several departments to develop a customer retention roadmap and strategy. The rigour and expertise in customer engagement, customer loyalty and SAAS marketing is really impressive. James has a knack of simplifying complexity and gets the job done right. Super friendly guy and great to work with."
Maria Iliana Fotopoulou
Marketing Manager, XpertHR
“James has thorough understanding of all things digital. His strategic skills are excellent as is his business acumen. James did an outstanding job of growing and managing Ogilvy One's clients, which fuelled the agency's growth as a whole. The range of his experience is impressive, spanning everything from mobile to social.”
Graham Kelly
Executive creative director - Ogilvy
James thoroughly understands all elements of the digital marketing value chain and how to apply them. He can help with early stage market validation as well, pushing start ups to really understand their customer profiles and then use the proper channels.
Sam Plumptre
Founder - Coinvestor
“I worked with James for nearly 2 years and always enjoyed working with him- he is responsive, intelligent and has a can do attitude, and has great technical knowledge. I have no hesitation in recommending that you hire him!”
Alexandra Jorissen
Regional Client Lead – Google
“Professional and dedicated, always coming up with new ideas, very well informed regarding all the new developments in the field of search engine marketing and online marketing. Great to work with - I wouldn't hesitate for one second in recommending!”
Karim G
Head of Growth – NuKi Health
“I worked with James for almost 2.5 years while I handled Smirnoff at Diageo. James essentially helped set up our entire digital marketing effort. James is indefatigable and diligent. I truly applaud him for this and for showing me perspectives that I would otherwise have missed.”
Nakul Pathak
Commercial Director - Diageo
“James's deep knowledge of digital enables him to consult with clients on a holistic basis and deliver solutions that are tailor made to client’s business needs. Being detail focused and results orientated he is also able to get involved every step of the way on projects and deliver high quality to clients.”
Harshad Hardikar
Senior Vice President – Ogilvy
“Totally transformed our business. I would highly recommend the team to anyone, whether start-up or fully established business to 10x your marketing and sales success.”
Madeline Penton
Co Founder & CEO - ICPlan
“I have worked with the team over the past few years – their strength lies in their ability to develop actionable consumer insights, get under the skin of the customer and the competition to develop a competitive advantage.”
Richard Marshall
Founder – Pall Mall Barbers
"James managed our outbound prospecting and delivered a truckload of meetings to our sales team which massively accelerated our pipeline. When it comes to B2B marketing and scaling with systems, James is your man. Highly recommended"
Darwin Medina
Sales - Safe Space
"James is the 007 of sales automation. He's an absolute assassin... a massive help driving b2b sales and accelerating pipeline. He and his team at Metranomic were instrumental in building our market expansion strategy via email and delivered great results. Lethal!"
Paul Regan
CEO at Ghost Treatments
"James is providing us with invaluable support with marketing strategy and being an enormously help in making us more visible and sales to our core audience. He's a great guy to work with and we can't recommend him enough to tech startups or any business for that matter - It's straightforward with James, he's a guru in tech, marketing and customers. All I can say is get him on your team now!"
Damian Oracki
Principle - Showslice