Automation is the fourth industrial revolution. How will you leverage it for your competitive advantage?

Businesses are rapidly bifurcating into fast-growth digital masters and slow-moving digital laggards. 54% of businesses that automate their processes develop products and innovations faster than their peers. 42% of automators see an increase in organisational agility, growth in revenue and accelerated market expansion. 57% of digitally advanced organisations are fortifying their market advantage by increasing their automation investments. Are you?

Metranomic DemandGen
Performance Benchmark

The Metranomic DemandGen Performance Benchmark is a comprehensive audit of a business’s performance which identifies it’s strengths, weaknesses and opportunities to improve the impact of it’s digital growth initiatives.

We deliver prioritised, tactical and strategic recommendations that map to your business objectives and show you how to maximise the business impact of your digital initiatives.

Digital actions library

The digital actions library is a continually updated library of over 400 personally vetted B2B tactics, strategies and tools that we have used to consistently deliver high performance.

The library is used to built tailored B2B demand generation playbooks, empowering teams with a reliable source of information to drive strategic decisions with speed and confidence across the 6 dimensions of digital growth

market intelligence engine

Customer, competitor and sector intelligence to establish an unfair market advantage.

Our proprietary insight engine scans over 2,000 data points to deliver robust, actionable intelligence. This intelligence is used to optimise sales and marketing strategy and maximise digital return on investment.

Behavioural insight vault

➤ Persuasion techniques for pricing, marketing messages and customer experience.
➤ Tactics for more persuasive websites, imagery, social media and video content.
➤ Practical ways that businesses can influence more browsers to become buyers.


42 techniques to build brand preference and loyalty.

Landing pages

67 principles that optimise landing page conversions.

Product marketing

107 tactics to make a product irresistible to target buyers.

Our vault of behavioural insight contains proven principles of persuasion that have been scientifically validated by leading psychologists and neuroscientists. We leverage this suite of clinically proven psychology hacks to help B2B businesses accelerate their digital growth and return on investment.


85 insights to building high-impact ads that compel clicks.


42 rules of persuasive website experiences that maximise enquiries.


39 principles of powerfully persuasive copy that sells.

Digital growth operating system

The building blocks to construct an automated digital growth engine


Develop an indispensable value proposition, strongly differentiated market position and an insight fuelled go-to-market launch plan that persuades browsers to become buyers.


Automate manual marketing processes to focus more on driving digital performance and capturing more qualified prospects in the sales pipeline.

Scale Pipeline

Plan the sales journey and sales content, deploy and integrate the CRM tech stack and develop the account based marketing strategy to nurture B2B sales.

The team have worked with some of the biggest brands and ambitious startups in the world

Meet the founder

James Sandberg

Founder, Metranomic

James is an award winning digital strategist with almost 20 years experience in automation and data driven sales and marketing. 

James has helped over 50 global brands automate their sales and marketing including Unilever, Diageo, MasterCard, HSBC, Lexis Nexis among Others. He has also helped numerous tech startups launch and successfully scale up.

Prior to setting up Metranomic, James was the managing director of CRM and customer engagement consultancy Ogilvy One and the European strategy director for the customer loyalty division of Collinson Group. 

Hannah Dwyer

CRM & Loyalty Manager – Hawes & Curtis

“James assisted Hawes & Curtis with our digital & e- commerce strategy. During our time working with the team, we were delighted with the professional can do attitude and would recommend working with them in the future.”

Harshad Hardikar

Senior Vice President – Ogilvy

“James’s deep knowledge of digital enables him to consult with clients on a holistic basis and deliver solutions that are tailor made to client’s business needs. Being detail focused and results orientated he is also able to get involved every step of the way on projects and deliver high quality to clients.”

Graham Kelly

Executive creative director - Ogilvy

“James has thorough understanding of all things digital. His strategic skills are excellent as is his business acumen. James did an outstanding job of growing and managing Ogilvy One’s clients, which fuelled the agency’s growth as a whole. The range of his experience is impressive, spanning everything from mobile to social.”

Alexandra Jorissen

Regional Client Lead – Google

“I worked with James for nearly 2 years and always enjoyed working with him- he is responsive, intelligent and has a can do attitude, and has great technical knowledge. I have no hesitation in recommending that you hire him!”

Karim G

Head of Product and Growth – NuKi Health

“Professional and dedicated, always coming up with new ideas, very well informed regarding all the new developments in the field of search engine marketing and online marketing. Great to work with – I wouldn’t hesitate for one second in recommending!”

Nakul Pathak

Commercial Director - Diageo

“I worked with James for almost 2.5 years while I handled Smirnoff at Diageo. James essentially helped set up our entire digital marketing effort. James is indefatigable and diligent. I truly applaud him for this and for showing me perspectives that I would otherwise have missed.”

Where You Can Find Us