Automation is the fourth industrial revolution. How will you leverage it for your competitive advantage?

Businesses are rapidly bifurcating into fast-growth digital masters and slow-moving digital laggards. 54% of businesses that automate their processes develop products and innovations faster than their peers. 42% of automators see an increase in organisational agility, growth in revenue and accelerated market expansion. 57% of digitally advanced organisations are fortifying their market advantage by increasing their automation investments. Are you?

100% Focused on Intelligent Automation


Projects delivered

Transforming customer experience, ecommerce, B2B sales and marketing, one project at a time.



Deploying tech stacks across analytics, CRM, customer service, sales, operations and marketing.


Tech solutions

Working across the tech ecosystem to build tailored integrations and deploy robust automation solutions.



Successful delivery of sales and marketing automation programmes across 19 sectors. 



Broad experience with market leaders, brand challengers and ambitious startups. 



Operating sales and marketing automation initiatives across 15 countries to date.

Meet the founder

James Sandberg

Founder, Metranomic

James is an award winning digital strategist with almost 20 years experience in automation and data driven sales and marketing. 

James has helped over 50 global brands automate their sales and marketing including Unilever, Diageo, MasterCard, HSBC, Lexis Nexis among Others. He has also helped numerous tech startups launch and successfully scale up.

Prior to setting up Metranomic, James was the managing director of CRM and customer engagement consultancy Ogilvy One and the European strategy director for the customer loyalty division of Collinson Group. 

Our Technology Portfolio

Tech scouting and Early investing in Bleeding edge tech

We are early investors in over 200 tech solutions, giving us unrivalled depth of tech and automation capabilities


19 investments to date


75 investments to date


11 investments to date

loyalty & referrals

6 investments to date


37 investments to date

we Navigate the tech landscape for clients to launch automation initiatives that deliver the highest impact and cost savings.


4 investments to date

Customer experience management

12 investments to date

relationship management

9 investments to date

Content testing &

39 investments to date


7 investments to date

Where You Can Find Us

Our market intelligence engine

Customer, competitor and sector intelligence to establish an unfair market advantage.

Our proprietary insight engine scans over 2,000 data points to deliver robust, actionable intelligence. This intelligence is used to optimise sales and marketing strategy and ROI.

The team have worked with some of the biggest brands and ambitious startups in the world


Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.

Harshad Hardikar

Managing Director - Ogilvy One

“A deep knowledge of digital enables James to consult on a holistic basis. Being detail focused and results orientated, he is also able to get involved every step of the way on projects and deliver high quality to clients.”

Madeline Penton

Co Founder & CEO - ICPlan

“Totally transformed our business. I would highly recommend to anyone, whether start-up or fully established business to 10x your marketing and sales success.”

Richard Marshall

CEO - Pall Mall Barbers

“I have worked with the team over the past few years – their strength lies in their ability to develop actionable insights, get under the skin of the customer and the competition to develop competitive advantage.”