Immerse yourself in outbound marketing to accelerate your demand generation
Deep expertise in SAAS and B2B industries
About This Sprint
Our outbound marketing immersion empowers B2B marketers to plan, build, and launch multichannel outbound marketing campaigns to engage their exact target prospects at scale. Through this program, you will develop the necessary skills and capabilities to create effective sales messages, outbound marketing scripts, and content, and leverage this content for social selling and outbound email marketing.
Sprint Format
- 8 hours live instruction; one 2-hour session each week.
- Delivered via Zoom video conference.
- Exclusive access to blueprints, videos, and exercises.
Want To Know More?
and get started with this sprint
86% of B2B Marketers Increased Brand Awareness Using One or More Digital Marketing Channels
- Content Marketing Institute
Paid ads can generate a large number of marketing qualified leads (MQL), but these leads are often poor quality and are not sales qualified leads (SQL). This can be a real time drain, as sales teams must sift through MQL leads individually to find those that are relevant. This reduces the team’s time to sell and decreases their productivity.
Unaware of outbound marketing, many businesses believe that the only way to scale a lead generation program is through targeted ads and lead capture campaigns. But this approach can be costly and inefficient. By paying for each lead, regardless of its relevance, businesses are incurring high costs. This is exacerbated by the fact that cost per lead from paid ads has increased due to increased demand for digital ads.
Our outbound sales immersion sprint helps B2B businesses develop the skills and knowledge to directly engage and start conversations with their target prospects via email and on social media platforms, without relying on costly and potentially ineffective targeted digital ads. Through this sprint, businesses can develop the necessary skills to identify and effectively communicate with their target prospects without ‘paying per lead’. This approach significantly improves marketing return on investment.
In this sprint, participants will develop the ability to create an automated outbound marketing system that delivers high-value content to their ideal clients, resonating with them and helping to build relationships at scale. Through this system, businesses can engage more of their exact target prospects in one-to-one sales conversations directly via email and on social media platforms.
What will I take away from the Outbound Sales Immersion sprint?
➤ A library of techniques to engage your target prospect and build digital rapport.
➤ A framework to maximise trust, resonance and persuasion in digital sales.
➤ 9 proven content formulas to start conversations with target prospects.
➤ A full technical run-through to help you launch an outbound email campaign.
➤ A blueprint to leverage empathy for effective social selling.
➤ Complete social selling frameworks to use on Twitter and LinkedIn.
Sprint Modules
In this sprint, participants will develop the skills and knowledge to implement a high-precision outbound sales strategy that targets exact decision makers and leads to more qualified sales opportunities. Through this sprint, we also break down our outbound sales system that we use to book 2 meetings a day and convert sales within 40 days.
Week 1
Plan and produce the sales messages, scripts and message sequences you will use to engage directly with your target prospects.
Week 2
Setup, configure and deploy the technical systems you will use to launch your outbound marketing and social selling campaigns.
Week 3
Learn how to build a set of robust standard operating procedures that will enable you to proactively manage your outbound email marketing and social selling campaigns.
FAQs
You will be able to apply your new skills and knowledge right away after the sessions. The material is designed to be highly practical and easy to implement, so you can start seeing results as soon as the sessions are over.
➤ Launching your outbound marketing campaigns across 3 digital channels.
➤ A foundation in value-based selling to convert more high-ticket sales.
➤ The capability to launch, run and optimise your own outbound marketing.
To get the most out of the sessions, it is helpful to come prepared to take “action notes” (notes on how you will apply your new skills and knowledge). During the sessions, the material will be presented in segments, and you will have a few minutes to make your “action notes”. In addition, there will be assignments given each week that you can complete on your own time to put your learnings into practice. Taking “action notes” and completing the assignments will help you to retain and apply the material covered in the sessions.
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