Email validation services

Validating email databases to ensure email marketing campaigns reach the inbox

20% of all commercial emails end up in the spam folder

- Return Path

Maintain a healthy sender reputation with a meticulous approach to validating email databases. Ensure emails land in the inbox rather than being filtered into the spam folder, bouncing or not being delivered at all.

Email Validation Service: Reduce bounces & protect sender reputation

The benefits of email validation services

Reduce costs

By removing invalid emails from your database, you reduce the cost of sending emails.

Accurate analytics

Sending messages to only valid emails gives you more accurate reporting of email open and click rates. More accurate data enables businesses to effectively test and optimise subject lines, promotions and email scripts. 

Email validation ensures that businesses can identify and fix any issues with the email addresses of high-value prospects, ensuring they maintain consistent engagement with the people that matter the most.

Email validation can help businesses identify if a hot prospect has changed job because most businesses invalidate email addresses after an employee departs. This can inform businesses of the need to re-engage and reactivate the relationship.

Our approach to email validation

Our email validation service follows a rigorous three step process

Scrub the data

Remove errors within the existing email datasets such as nonalphanumeric characters, duplicate records, inaccuracies, or malformed emails.


Integrate all scrubbed datasets into a unified database for a complete and accurate dataset.

Triple validation

Run all data through a triple-validation process to identify invalid email records and remove invalid email records from the database.

Related Services

Email Validation Service: Reduce bounces & protect sender reputation
  • Lead qualification

    Identify and prioritise high-value leads to reduce time wasted on low value prospects.

  • Lead segmentation

    Lead segmentation to deliver personalised communications and sales experiences.

  • Email marketing management

    Proactively managing email outreach, newsletters, sequences and automations.

  • Email marketing strategy

    Outlining the email marketing strategy, technology, messages and sequences to accelerate sales and maintain customer relationships.

  • Email design

    Mobile responsive email design, layout and coding.

  • Email Scripts

    Email scripts that educate, entertain, sell and engage prospects and customers.

The team have worked with some of the biggest brands and ambitious startups in the world

The company we keep

Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.

Madeline Penton

Co Founder & CEO - ICPlan

“Totally transformed our business. I would highly recommend the team to anyone, whether start-up or fully established business to 10x your marketing and sales success.”

Richard Marshall

Founder – Pall Mall Barbers

“I have worked with the team over the past few years – their strength lies in their ability to develop actionable consumer insights, get under the skin of the customer and the competition to develop a competitive advantage.”

Marie Tyrrell

Founder – R&R Bespoke Accountancy

“Great agency – I’d highly recommend!
I needed to develop our brand strategy and website. Using their unique approach to brand development, we have something that communicates our offering really clearly. Great copywriting, graphics and a brand identity that is spot on.”

Contact us for a free email validation consultation