Robust email data cleansing services
Remove invalid emails, fix inaccurate data and remove duplicate records
The benefits of data cleansing for email marketing
Increase email engagement
Avoid being spam filtered
By cleansing email data, you can identify and remove invalid emails, thereby reducing email bounces and ensuring your email marketing messages consistently hit the inbox and avoid landing in the spam folder.
Create a single customer view
Most businesses are unaware that sending emails to invalid or inaccurate email addresses can result in all future emails being filtered into the spam box. Cleansing email data helps businesses remove invalid emails so they can maintain their email sender reputation and can focus on hitting the inbox every time
Email data degrades over time as people change jobs and errors like duplicated records, malformed emails, non alphanumeric data and unstructured email can cause havoc within marketing campaigns. Data cleansing focuses on rigorously scrubbing out these errors and enhancing email databases with fully enriched data, enabling more sophisticated personalisation and effective email marketing campaigns.
Our approach to data cleansing for email marketing
Our rigorous email cleansing methodology includes 4 key steps:
Collect all existing email records and data assets and prepare to analyse and fix errors.
Identify patterns and common issues across the data set such as malformed emails, non alphanumeric data, unmatched data, unstructured data, duplicated data and fragmented data.
Build a roadmap to cleanse the errors within existing data and merge all data sources to create a single email database.
Use a combination of machine learning, manual data scrubbing, filtering, formulas and data tooling to create a single, integrated email database.
Email data cleansing is extraordinarily detail orientated work involving a combination of data science, AI, and a variety of tooling. Metranomic can help simplify this process for you.
The team have worked with some of the biggest brands and ambitious startups in the world
The company we keep
Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.
Founder – R&R Bespoke Accountancy
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Director – 1883 Magazine
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Email Data Cleansing FAQs
Our B2B data cleansing services help you analyse all existing email and data in order to identify and correct any erroneous elements to your prospect or customer’s data record. This ensures that you are working with accurate and uncorrupted data for your sales and marketing efforts.
B2B data cleansing services often result in an increase in email marketing performance because less email addresses are invalid and personalisation elements in emails are more accurate.
B2B data cleansing can consist of removing duplicate records, removing missing values, cleaning up missing values in the data set, clearing erroneous formatting, correcting corrupt data, removing dirty data etc. B2B data cleansing services can rigorously scrub out these errors so you can get the best out of your email marketing campaigns.