B2B lead segmentation services
Lead segmentation to deliver personalised communications and sales experiences
Segmented email campaigns can lead to a 760% increase in revenue
- DMA
Sophisticated segmentation enables businesses to tailor their sales content and messages to the specific needs of individual segments to engage leads in a more meaningful way.
The benefits of B2B lead segmentation
Lead engagement
Engage prospects in a more personalised and meaningful way to increase sales engagement and shorten the sales cycle.
Insight
By segmenting leads, businesses can experiment with segment specific messages to identify the messages that deliver the highest performance and progressively optimise sales messages and collateral to boost sales performance.
Lead management
Provide a personalised sales journey that matches the buying patterns of individual segments and distribute segment specific content to increase the relevance of communications.
Most businesses take a broad all-market approach to sales and use the same sales collateral, sales scripts and processes, regardless of the needs, use cases of buying process of the individual lead.
This can often result in sales collateral not resonating with the buyer and friction in their sales journey.
Avoid getting lost in the sea of generic sales pitches by segmenting leads into meaningful groups and provide segment specific sales material that resonates and aligns with their needs.
Our approach to B2B lead segmentation
Our insight fuelled approach to lead segmentation follows a robust three step framework.
Understanding sales objectives
Identify the business's sales objectives across geographies, verticals, and deal size to build a meaningful segmentation strategy.
Segmentation matrix
Translate the business's sales objectives into a meaningful segmentation matrix that defines the specific criteria of each segment and how individual leads should be segmented.
Launch segmentation
Analyse, filter, and process leads into meaningful segments to facilitate more effective sales marketing programmes.
Using a wide range of attributes, businesses can build micro-segments of their prospects to increase the relevance of communications and sales collateral, shortening the sales cycle and driving sales performance.
Related Services
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Lead Prospecting
Simplify the sales process with a tailored list of qualified target buyers.
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Website lead capture
Dynamic website lead capture strategies that grow sales pipelines.
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Email data cleansing
Remove invalid emails, fix inaccurate data and remove duplicate records.
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Lead qualification
Identify and prioritise high-value leads to reduce time wasted on low value prospects.
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Email marketing strategy
Outlining the email marketing strategy, technology, messages and sequences to accelerate sales and maintain customer relationships.
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Email validation
Validating email databases to ensure email marketing campaigns reach the inbox.
The team have worked with some of the biggest brands and ambitious startups in the world
The company we keep
Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.
Marie Tyrrell
Founder – R&R Bespoke Accountancy
“Great agency – I’d highly recommend!
I needed to develop our brand strategy and website. Using their unique approach to brand development, we have something that communicates our offering really clearly. Great copywriting, graphics and a brand identity that is spot on.”
Jay Mitchell
Director – 1883 Magazine
“Really great to work with – transformed our ways of working which have been a real factor in the company’s long term growth. The team helped us transform our digital operations with marketing automation, analytics and a long term digital strategy. The team are diligent, focused and devoted to their client’s objectives.”
Dean Seddon
CEO – Maverrik
“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”
