Building a list of target prospects that are ready to buy

Simplify the sales process with a tailored list of qualified target buyers.

50% of buyers choose the vendor that reaches out or responds to them first

- InsideSales Lead Response Report

Leveraging robust third party data-points and manual analysis to identify, filter, analyse and monitor prospects for buy signals and build a qualified list of market-ready prospects.

» Sales Prospecting Services by a Specialist UK B2B Prospecting Agency

The key benefits of B2B lead prospecting

Remove time wasters

Stop wasting time on people who do not have decision making authority and focus on highly qualified leads who are more likely to close a deal.

Find the 3%

Only 3% of target prospects are ready to buy at any one time. Identifying the 3% of active buyers by scanning the market for buying signals can help businesses priorotise their focus to those that are most likely to result in a sale. 

Save time

Many businesses lack the rigorous focus to qualify and prioritise leads which means that low quality leads are given the same time as those that are likely to result in a significant deal.

Looking at a full pipeline but having sluggish sales growth is a red flag and a sign that a business needs more rigour in their prospecting process.

We help businesses prioritise leads with the highest buying potential by analysing company and prospect data, market movements, trends and legislative changes. By providing a more accurate indication of a company’s buying needs you have a shorter sales cycle, higher conversion rates and fewer wasted meetings.

UK b2b lead prospecting: Build a tailored list of ready-to-buy-leads

Our approach to data driven B2B lead prospecting

Our deep data analysis approach to lead prospecting follows these three steps:

Lead qualification criteria

Outline a set of detailed criteria that constitutes a high value prospect with decision making authority, a viable budget and a defined need for your product and service.

Outline buy signals

Define the data signals that typically define that an organisation is proactively looking to buy your product or service.

Build your target prospect list

Build an initial candidate prospect list and filter it through the qualification process. Further analyse prospects for their buy signals to priorotise and score them based on potential deal size and likelihood of being ready to buy.

Get in touch with Metranomic for an initial discussion around B2B lead prospecting and lead qualification.

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Contact us for a free lead prospecting consultation