Marketing tech stack development services
Building a fully integrated tech stack to automate and orchestrate marketing
32% of CMOs don't have a marketing technology strategy, choosing to add tools for every new case
- Gartner
Customers expect brands to deliver personalised websites, informative emails, instant answers to customer service queries and seamless customer onboarding experiences. A well built sales and marketing tech stack can help meet these expectations on an automated basis.
The benefits of marketing tech stack development
Compatibility
Tailored integrations that align with existing workflows and a toolkit that works together, seamlessly.
Adoption
Remove errors and glitches from marketing and sales automation processes to maximise adoption, increase collaboration and drive organisational efficiency.
Single source of truth
Synchronise data to create an integrated dashboard to measure business performance rather than making manual reports or gaging performance from the partial data available from individual tools.
A deliberate and focused approach to marketing tech stack development ensures that businesses are able to overcome their sales and marketing bottlenecks by automating more of their repetitive marketing tasks, reducing friction in the customer experience and the need for manual intervention.
Metranomic help businesses build sales and marketing tech stacks with fully integrated tools and workflows that run, without disruption.
Our approach to marketing tech stack development
Our 4 step framework to deliver tailored marketing tech stacks to business
Gap analysis
Analysing a client's existing tech stack to identify any gaps in tooling or configuration issues that need fixing.
Process mapping
Mapping existing sales and marketing processes and the tools being used to drive existing processes.
Tech stack blueprint
A comprehensive outline of the current approach, overlaid with recommended modifications, integrations and tools to upgrade the tech stack.
Tech stack development
Full system integration, configuration, and deployment. Optimising the configuration of existing tools, integrating new systems and deploying a fully optimised tech stack.
It’s easy to be distracted by the bells and whistles of the thousands of available tools but the monthly subscription costs quickly add up. Optimising the use of existing tools and enhancing the current marketing tech stack requires a methodical approach.
Related Services
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Go to market plan
Build a sales and marketing launch plan to expand into new markets, industries or verticals.
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Message development
Improving sales and marketing performance by developing messages that differentiate, resonate, intrigue and compel target customers to buy.
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Marketing Funnel strategy
Planning the messages, content, promotions, and technology for an effective automated marketing funnel.
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Marketing automation strategy
Automating existing sales and marketing processes to save time and automate growth.
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Marketing automation content
Planning, designing and building content to fuel marketing automation programmes
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Marketing Funnel build
Launch fully operational marketing funnel with persuasive content and a friction-free customer journey that drives business growth.
The team have worked with some of the biggest brands and ambitious startups in the world
The company we keep
Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.
Marie Tyrrell
Founder – R&R Bespoke Accountancy
“Great agency – I’d highly recommend!
I needed to develop our brand strategy and website. Using their unique approach to brand development, we have something that communicates our offering really clearly. Great copywriting, graphics and a brand identity that is spot on.”
Karim G
Head of Product and Growth – NuKi Health
“Professional and dedicated, always coming up with new ideas, very well informed regarding all the new developments in the field of search engine marketing and online marketing. Great to work with – I wouldn’t hesitate for one second in recommending!”
Tom Evans
Founder - Bleepbleeps
“Instrumental in outlining, building and delivering our digital strategy. Immensely talented and knowledgeable in the area of growth marketing, marketing automation and all things digital.”
