Strongly differentiated market positioning
Helping brands establish and occupy a distinctly different and compelling position in the market.
Differentiated brands that create an emotional connection with target customers consistently drive higher sales volumes than those that focus on short term sales promotions. This is true across all industries
The benefits of a sharp market positioning
Become the brand of choice by taking a fresh, innovative and persuasive market position that resonates more strongly than competing brands do.
Most industries suffer from copycat market positioning which results in marginally different brands that are seen as generic by their target customers. When consumers are on their buying journey, positioning the brand as incomparable or indispensable gives brands an unassailable advantage.
Our approach to distinctive market positioning
Our five step formula to taking a delightfully different market position.
Analyse the competitors’ product and score them on metrics such as quality, performance, features and design.
Analyse the competition's marketing collateral to identify unique selling points, brand values, mission, vision, and purpose.
Analyse the social media chatter of competitor brands to profile their customer’s likes, dislikes, queries and complaints.
Build a market positioning map that charts competitors’ brands and products. Identify potential opportunities for a differentiated market position that resonates more strongly with target customers.
Identify and occupy a differentiated market position that stands out from the competitor set and presents a more compelling product, persuasive brand and marketing message to target customers.
Landing a distinctly different market position requires a variety of complex analysis. Metranomic can help.
The team have worked with some of the biggest brands and ambitious startups in the world
The company we keep
Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.
Founder – R&R Bespoke Accountancy
“Great agency – I’d highly recommend!
I needed to develop our brand strategy and website. Using their unique approach to brand development, we have something that communicates our offering really clearly. Great copywriting, graphics and a brand identity that is spot on.”
Director – 1883 Magazine
“Really great to work with – transformed our ways of working which have been a real factor in the company’s long term growth. The team helped us transform our digital operations with marketing automation, analytics and a long term digital strategy. The team are diligent, focused and devoted to their client’s objectives.”
CEO – Maverrik
“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”