Strongly differentiated market positioning

Helping brands establish and occupy a distinctly different and compelling position in the market.

Differentiated brands that create an emotional connection with target customers consistently drive higher sales volumes than those that focus on short term sales promotions. This is true across all industries

- IPA

Brands that blend into the background will always suffer from commoditization. Distinctly differentiated brands capture attention, cultivate brand loyalty and are able to gain market share by resonating more with target customers than the competition do.

The benefits of a sharp market positioning

Stand out

In fiercely competitive marketplaces, standing out is vital. Positioning as the indispensable solution to the target customer’s pain point drives brand preference. 

Appeal to a broader market

Positioning the product as the solution to different use cases or overlooked customer segments can enable businesses to gain market share, without being contested.

Become the brand of choice by taking a fresh, innovative and persuasive market position that resonates more strongly than competing brands do.

Most industries suffer from copycat market positioning which results in marginally different brands that are seen as generic by their target customers. When consumers are on their buying journey, positioning the brand as incomparable or indispensable gives brands an unassailable advantage.

Our approach to distinctive market positioning

Our five step formula to taking a delightfully different market position.

Competitor research
>>
Analyse the competitors’ product and score them on metrics such as quality, performance, features and design.
Marketing analysis
>>
Analyse the competition's marketing collateral to identify unique selling points, brand values, mission, vision, and purpose.
Customers
>>
Analyse the social media chatter of competitor brands to profile their customer’s likes, dislikes, queries and complaints.
Market mapping
>>
Build a market positioning map that charts competitors’ brands and products. Identify potential opportunities for a differentiated market position that resonates more strongly with target customers.
Occupy
>>
Identify and occupy a differentiated market position that stands out from the competitor set and presents a more compelling product, persuasive brand and marketing message to target customers.

Landing a distinctly different market position requires a variety of complex analysis. Metranomic can help.

The team have worked with some of the biggest brands and ambitious startups in the world

The company we keep

Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.

Marie Tyrrell

Founder – R&R Bespoke Accountancy

“Great agency – I’d highly recommend!
I needed to develop our brand strategy and website. Using their unique approach to brand development, we have something that communicates our offering really clearly. Great copywriting, graphics and a brand identity that is spot on.”

Jay Mitchell

Director – 1883 Magazine

“Really great to work with – transformed our ways of working which have been a real factor in the company’s long term growth. The team helped us transform our digital operations with marketing automation, analytics and a long term digital strategy. The team are diligent, focused and devoted to their client’s objectives.”

Dean Seddon

CEO – Maverrik

“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”

Contact us for a free market positioning consultation

Related Services

56. Buyer persona development

Buyer persona development

Building insight fuelled demographic and psychographic portraits of target customers that enable sharper and more effective sales and marketing messages.

58. Marketing channel strategy

Marketing channel strategy

Plan the content formats, scheduling and tactics used on each digital channel. Deliver the right message in the right channel at the right time.

67. Marketing tech stack development (1)

Marketing tech stack development

Building a fully integrated tech stack to automate and orchestrate marketing.

60. Go-to-market Plan

Go to market plan

Build a sales and marketing launch plan to expand into new markets, industries or verticals.

61. Message development

Message development

Improving sales and marketing performance by developing messages that differentiate, resonate, intrigue and compel target customers to buy.

62. Marketing Funnel strategy

Marketing Funnel strategy

Planning the messages, content, promotions, and technology for an effective automated marketing funnel.

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