Marketing automation strategy and consulting

Automating existing sales and marketing processes to save time and automate growth

80% of marketers saw an increase in leads after using marketing automation software

-VB Insight

With the right marketing automation strategy in place, brands can provide personalised website experiences, send personalised marketing promotions, automate their social media management, streamline content production, automate their paid media campaigns on Facebook and Google and automate customer service queries.  

The benefits of a robust marketing automation strategy

Compatibility

Ensure all marketing automation tools are compatible and that they accurately synchronise data for bug-free marketing automations

Cost savings

Identify the exact tools you require to avoid tool duplication and keep the cost of your toolkit down

Always on

Sell while you sleep by operating your sales and marketing processes on an automated basis to capture leads, nurture prospects, and close deals, 24/7

Many businesses operate with duplicated marketing tools, high monthly recurring costs and tools that don’t work effectively together.

Running semi-automated processes that require manual management is the end result.

Metranomic continually scans for disruptive marketing automation solutions. This enables us to build cost effective marketing automation tech stacks and make considerable savings when deploying marketing automations that are tailored to the needs of the business.

Our approach to marketing automation strategy

How we help brands build their marketing automation strategy in four steps

Translate existing processes
>>
Map the existing manual marketing processes and prioritise the processes that will save the greatest time and cost the least to automate.
Content and messaging
>>
Plan the content, marketing collateral and promotional messaging that will engage target customers within the marketing automation programme.
Vendor selection
>>
Developing a set of functional and technical specifications for the required marketing automations and identifying the best vendors to achieve those automations at the best price.
Automation blueprint
>>
Creating a complete blueprint for marketing automation which outlines processes, content, collateral, promotions, messaging, and tools to launch the marketing automation programme.

Chat bots, lead capture, marketing funnels, email sequences, customer service automation, and social media automation are just a few examples of how a business can automate their marketing.

The team have worked with some of the biggest brands and ambitious startups in the world

The company we keep

Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.

Marie Tyrrell

Founder – R&R Bespoke Accountancy

“Great agency – I’d highly recommend!
I needed to develop our brand strategy and website. Using their unique approach to brand development, we have something that communicates our offering really clearly. Great copywriting, graphics and a brand identity that is spot on.”

Jay Mitchell

Director – 1883 Magazine

“Really great to work with – transformed our ways of working which have been a real factor in the company’s long term growth. The team helped us transform our digital operations with marketing automation, analytics and a long term digital strategy. The team are diligent, focused and devoted to their client’s objectives.”

Dean Seddon

CEO – Maverrik

“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”

Contact us for a free initial marketing automation strategy consultation

Related Services

60. Go-to-market Plan

Go to market plan

Build a sales and marketing launch plan to expand into new markets, industries or verticals.

61. Message development

Message development

Improving sales and marketing performance by developing messages that differentiate, resonate, intrigue and compel target customers to buy.

62. Marketing Funnel strategy

Marketing Funnel strategy

Planning the messages, content, promotions, and technology for an effective automated marketing funnel.

67. Marketing tech stack development (1)

Marketing tech stack development

Building a fully integrated tech stack to automate and orchestrate marketing.

69. Marketing automation content (1)

Marketing automation content

Planning, designing and building content to fuel marketing automation programmes

68. Marketing Funnel build

Marketing Funnel build

Launch fully operational marketing funnel with persuasive content and a friction-free customer journey that drives business growth.

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