Marketing automation content services

Planning, designing and building content to fuel marketing automation programmes

44% of marketing professionals consider delivering personalised content the most challenging barrier to marketing automation success

- Ascend2

Content is the fuel that drives sales and marketing automation. With compelling promotions, landing pages, sales copy, email designs and lead magnets, businesses can drive their business growth on an automated basis.

Martech Advisors To Build Your Marketing Automation Content Strategy

The benefits of a marketing automation content strategy


Move beyond generic automated messages with compelling content that compels clicks and differentiates the brand from its competitors.


Content can fuel conversations with the target audience, increase engagement and build trust, leading to higher sales conversion rates and an improvement in ROI.


Adapt and repurpose content for multiple marketing automation channels. Deliver the right content, in the most compelling format and at the right time.  

Using generic and impersonal content in marketing automation leaves the target customer feeling like they have been visited by a bot.

The result is low engagement and sales conversion rates.

Complex omnichannel marketing automation programmes are ineffective if they fail to engage and persuade target customers to buy. Deliver personalised website journeys, emails and promotional messages that are timely, relevant, on-brand and crafted for maximum impact in each individual channel. 

Our approach to marketing automation content strategy

Our three-step process to elevate the effectiveness of  marketing automation with killer content that converts:

Research and analysis

Analysing historic content performance, reverse engineering the competition's content strategy and identifying high performing content formats and topics across the marketplace.

Content plan

Building a fully integrated marketing automation content plan that incorporates long form copy for landing pages, email automation scripts, social media content, promotions and micro copy to enhance the customer experience.

Deploy and launch

Design and build the content and copy into marketing automation channels and launch the marketing automation programme.

Content is king and messages move minds. Gain cut-through in the inbox and win in the attention economy with content that compels action.

Related Services

Martech Advisors To Build Your Marketing Automation Content Strategy
  • Go to market plan

    Build a sales and marketing launch plan to expand into new markets, industries or verticals.

  • Message development

    Improving sales and marketing performance by developing messages that differentiate, resonate, intrigue and compel target customers to buy.

  • Marketing Funnel strategy

    Planning the messages, content, promotions, and technology for an effective automated marketing funnel.

  • Marketing automation strategy

    Automating existing sales and marketing processes to save time and automate growth.

  • Marketing tech stack development

    Building a fully integrated tech stack to automate and orchestrate marketing.

  • Marketing Funnel build

    Launch fully operational marketing funnel with persuasive content and a friction-free customer journey that drives business growth.

The team have worked with some of the biggest brands and ambitious startups in the world

The company we keep

Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.

Marie Tyrrell

Founder – R&R Bespoke Accountancy

“Great agency – I’d highly recommend!
I needed to develop our brand strategy and website. Using their unique approach to brand development, we have something that communicates our offering really clearly. Great copywriting, graphics and a brand identity that is spot on.”

Jay Mitchell

Director – 1883 Magazine

“Really great to work with – transformed our ways of working which have been a real factor in the company’s long term growth. The team helped us transform our digital operations with marketing automation, analytics and a long term digital strategy. The team are diligent, focused and devoted to their client’s objectives.”

Dean Seddon

CEO – Maverrik

“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”

Contact us for a free marketing automation content workshop