Digital sales
Automation

Building an automated sales engine that increases the volume and velocity of inbound enquiries and drip-feeds high value content to automatically nurture leads. Increasing the sales-readiness of leads so sales teams can convert more deals.

Key Outcomes

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Build a scalable sales
system that continuously
captures leads
every hour of the day.

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Improve brand awareness
and preference by demon-
strating authority and expertise.

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Launch an inbound lead
generation initiative that
captures warmer leads
than traditional outbound
sales techniques.

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Passively nurture pros-
pects with high-value
content that reduces the
sales cycle.

Drive efficiency

Strengthen the digital footprint of the business to increase market visibility. 

Reduce costs and dependency on labor intensive outbound sales strategies.

Measure the performance of lead capture initiatives, unlike opaque prospecting.

Align sales and marketing teams to drive organisational efficiency.

Accelerate growth

Progressively increase organic website traffic via search engines and lead generation

Expand into new markets and geographies easily once the sales engine is live.

Progressively optimise the performance of lead-capture initiatives.

Use analytics to measure and optimise sales messages to improve close rates.

Our Approach

We partner with businesses to launch automated sales programmes. We develop insight about the target customer, build the sales automation engine and launch inbound sales programmes that integrate sales and marketing as one.
Target customer insight

Target customer insight

Developing robust insight about the target buyer to understand their issues, needs and desires as it relates to the service or product we are selling.
Content strategy

Content strategy

Developing an insight-fuelled content strategy that provides the target customer with high-impact solutions to their problems and demonstrates the need for the business's product / service.
Sales automation tech stack

Sales automation tech stack

Outlining, configuring the deploying a suite of sales automation tools that help capture and nurture inbound leads.
Content programme

Content programme

Producing and launching the content within the sales automation system in order to capture and nurture leads at scale.
CRM integration

CRM integration

Integrating the sales automation tech stack into the CRM system to connect the inbound marketing initiatives into the sales process.
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