Sales funnels map out a prospective customer’s journey through the sales process. The funnel terminology is used to show that a large number of customers enter the sales process but a much smaller group ends up closing a deal. Sales funnels can be automated across email and landing pages to improve the scalability and efficiency of the sales process.
3 benefits of automated sales funnels
- Free yourself from mundane tasks: Having a sales funnel that can operate independently and on an automated basis frees you up from mundane sales admin and gives you more time to focus on closing deals.
- Decrease your operating costs: An automated sales funnel also lowers your operating costs. To put it bluntly, sales funnels reduce the amount of work and support staff required to run your sales processes. This can also help uplift operating profit in the long run.
- Gain clarity over what converts sales: Automated sales funnels are equipped with a raft of analytics capabilities and reports. This enables you to identify the strengths and weaknesses of your existing sales processes, enabling you to sharpen sales and marketing efforts and target prospects more effectively.
3 examples of quality sales funnels
- Groupon increase email opt-ins using pop-ups
Groupon is really effective at using pop-ups to capture emails. They know their customers are interested in getting great value deals and they entice people to give their email addresses by offering ‘the latest deals via email’ to people visiting their site. Groupon’s entire business model is largely dependent on this one lead generation tactic and has built its entire system based on it. In 2020 alone, Groupon made over 1 billion pounds.
Check out the following link to experience Groupon as a first-time visitor:
As soon as you enter the home page, you are met with a pop-up encouraging you to enter your email address. This rarely works, as people are wary of immediately giving their details to a brand before they know anything about them.
But Groupon makes it work. They tell their customer exactly why they should sign up from the very beginning with information like:
- Save up to 70% on thousands of deals
- Discover things to do in your area, including restaurants, spas, etc
- We update our deals daily
- Buying with Groupon is fast and safe
Customers will either sign up or vanish as quickly as they appeared, but with email addresses being so crucial to how it drives sales of their deals, Groupon finds that this approach is worth the risk.
- Asos use email marketing to drive sales and brand loyalty
ASOS is another huge e-commerce player that is heavily focused on engaging new and prospective customers via email too. Asos are more focused on building the emotional connection and brand with their customers than Groupon which has a more short-term sales focus. Building brand is always the smarter move as it builds long-term loyalty. ASOS sends regular emails to subscribers that focus on a key creative theme and their emails all have catchy titles with fun emojis scattered throughout to draw the eye.
Take a look at the following example:
With a 56% higher open rate for email subject lines that contain emojis, you can see that ASOS are master email marketers! Overall, infographics, images, gif and emojis grab more attention than plain text and implementing them into your emails is a sure way of increasing the amount of people that engage with your brand.
ASOS has mastered this art as shown below:
- Amazon’s homepage personalisation drives repeat purchase
Amazon’s success lies in its ability to push customers towards products they are more likely to want. Jeff Bezos has been quoted as attributing up to 40% of Amazon’s revenue to Amazon’s personalisation engine – so it’s a serious growth driver for their business.
Amazon uses a powerful recommendations engine that uses item-to-item collaborative filtering. This means they look at what their customers have brought and create a list of related items just for them.
This results in a homepage that shows customers exactly what they want to see. They incorporate things like your brand preferences, timings, and different users. Altogether, it creates a personalised experience that is always encouraging customers to buy more.
The 3 types of tools you can use to build your automated sales funnel.
Funnel building systems
- GetResponse. This funnel builder is a complete one-stop solution. With the ability to create and launch landing pages, email campaigns, social media marketing, webinars and sell products, GetResponse covers all of the basics well.
Cost: GetResponse has a wide rarity of packages and prices from Basic to Max. On the average plus account, 1,000 users = £37 per month and 10,000 users = £75 per month.
Features: These differ depending on your package and number of users, but a basic package includes:
- 3 users
- Email marketing
- Website builder
- Unlimited landing pages
- 5 sales funnels
- Facebook & Google Ads
- Content scoring and tagging
- Market Automation
- Email marketing
- Landing pages
- Webinar funnels
- Kartra. Similar to GetResponse, Kartra is another all-in-one solution which includes a landing page builder, email marketing automations and lead database management. Kartra also offers users a great set of easy-to-use checklists to help you build and manage your sales funnel in no time.
Kartra offers four quality plans, ‘Starter’, ‘Sliver’, ‘Gold’ and ‘Platinum’. All of which have a range of amazing features.
Cost: A Starter account = £99 per month. A Platinum costs £499 per month. With the other options in between.
- It is an all-in-one system
- It’s easy to set up with the checklist features
- There is a training portal to help beginners learn the ropes
- There are limited integrations
- You have to be using the correct tools for it to work
- ClickFunnels. The granddaddy of sales funnel building tools specifically designed with small and medium-sized business in mind. ClickFunnels includes an email automation system as well as landing page builder. Users can leverage a huge library of pre-configured sales funnel templates to get up and running in a few hours.
Cost: A ClickFunnels account = around £82. The ClickFunnels Platinum = around £214
Feature of the starter plan are:
- 20 funnels
- 100 pages
- 20,000 visitors
- Unlimited contacts
- 3 custom domains
- A/b split testing
- Opt-in funnels
- All advanced funnels (sales, webinar, membership)
- Order pages and up and down-sell pages.
Webinar software to deliver live events in your automated sales funnel.
- Demio. Throughout the pandemic, this webinar platform has thrived and become one of the best on the market.
With a powerful modern platform, Demio offers both automated and live webinars as well as options to deliver pre-recorded and live recordings.
Demio allows presenters to display interactive polls, Q&A panels, call-to-action-buttons, launch offers and it also has the ability to share presentation documents live.
Key features include:
- Private and public chats between users.
- Webinar analytics showing webinar’s performance.
- Users can sign up for a series of webinars.
- Live, pre-recorded or webinar replays are available.
- Livestorm. Livestorm goes beyond standard webinar features as it can be used for meetings and product demonstrations of up to 12 people. Livestorm also integrates well with tools such as Miro.
Livestorm is beautifully designed and simple to use and its Miro integration lets you analyse how well your webinars are doing. Further integrations include popular marketing tools like HubSpot and Salesforce.
Key features include:
- On demand webinars that notify users when a webinar is starting.
- Automated tools that can schedule webinars to replay at a set time during the day.
- Polls and live chats.
- Instant meetings.
- EverWebinar allows your business to schedule and automate your webinars. With options to play them at set intervals, EverWebinar focuses on giving your users a live experience even in a webinar replay environment.
Key features include:
- Just-in-time webinars what tell you when a webinar is due to begin.
- The ability to stop your webinars from playing at night or on a date/holiday.
- Automatic time zone detection.
- Free training resources.
- Integration with a variety of email marketing systems.
- The ability to analyse your webinar performance data.
- WebinarJam. WebinarJam is developed by the same folks over at EverWebinar but is focused on live webinars. With a focus on live screening, there are no automations or scheduling for webinar replays but if you combine it with EverWebinar, you get the ultimate webinar toolkit. It’s very affordable and some might say it’s a little more advanced than other alternatives.
Key features include:
- Live streaming and automatic recording features.
- Customizable brand pages.
- Polls, live chat and a virtual whiteboard to interact with your audience.
- Password protected security measures.
- Analytic reports on your webinar’s performance.
- The ability to use pre-recorded videos for presentations.