Supercharge Your Sales & Marketing ROI with a Competitor SWOT Analysis

Are you struggling to gain a competitive edge in the ever-evolving world of B2B marketing and SAAS? Fear not! In this comprehensive guide, we’ll reveal how conducting a competitor SWOT analysis can supercharge your sales and marketing ROI. 

Learn the ins and outs of performing a sales SWOT analysis for market competitors, unlocking the power of competitive market analysis, and revving up demand generation through stellar SWOT-informed strategies. Stay ahead of the curve by continuously updating your analysis and transforming insights into SAAS marketing wins. 

It’s time to seize the opportunities, tackle threats, and bolster your business with data-driven decision-making. Don’t miss out on these valuable insights—let’s dive in!

Cracking the Code: What’s a Competitor SWOT Analysis, Anyway?

 

A competitor SWOT analysis is a proven framework crafted by marketing maestros to help you devise a winning corporate strategy. It’s your trusty compass to navigate the competitive landscape and understand your market rivals. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

competitor swot is important business strategy that can help accelerate ROI
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1. Analysing Internal Factors: Strengths and Weaknesses

Strengths and weaknesses are internal aspects that relate to a brand’s organisation or specific project.

  • Strengths: Uncovering Your Competitors’ Superpowers

Identify your competitors’ most significant strengths that give them a competitive edge. What are they nailing in the B2B marketing arena? Compare their products and services with yours to find a comparative advantage. Recognise their successful tactics and consider how your unique selling proposition (USP) can set your company apart from the rest.

According to a study by Gartner, companies that conduct competitor analysis are 2.3 times more likely to achieve above-average profits. So, never underestimate the power of knowing your competitors’ strengths!

  • Weaknesses: Spotting the Chinks in Their Armour

Pinpoint areas where competitors may fall short or face disadvantages. Learn from their blunders by avoiding negative reviews and customer complaints, and identify weaknesses that could harm your market position. Turn their shortcomings into your opportunities!

2. Examining External Factors: Opportunities and Threats

Opportunities and threats are external elements that depend on the environment surrounding the organisation or project.

  • Opportunities: Seizing the Moment for Success

Gather all the intel you’ve collected to identify aspects that your brand can capitalise on, giving you a competitive advantage. Opportunities are factors that can pave the way for your business to thrive. Stay alert and make swift decisions when dealing with potential opportunities.

For instance, analyse how competitors prepare for festive seasons like Christmas and New Year. How do they cater to increased demands and boost market position during these busy times? How can your SAAS marketing strategy emulate and improve upon their tactics?

  • Threats: Staying One Step Ahead

Recognise issues that could spell trouble for your business, and plan how to eliminate or counter them. Identifying threats helps you tackle problems proactively, keeping you ahead in the competitive market.

To conduct a SWOT analysis, simply create a grid with four quadrants, each representing one of the SWOT elements. Fill in the grid with your data, and watch as your insights take shape, revealing where you stand compared to your competition. With a competitor SWOT analysis in hand, you’ll be ready to supercharge your sales and marketing ROI!

WPCrafter shows how brands can spy on their competition from WordPress.

 

Master the Art of Performing a Sales SWOT Analysis for Market Competitors

 

To do a competitor SWOT analysis, brands need to consider the following questions for each element:

To conduct a comprehensive competitor SWOT analysis, ponder the following questions for each element:

Strengths

  • What factors highlight your competitor’s exceptional performance?
  • In which areas is your competitor renowned?
  • What attracts customers to your competitors?
  • Why do customers ultimately choose the competition?

Weaknesses

  • Do the competitors’ customers frequently complain, and if so, about what?
  • What issues did customers encounter when engaging with the competitors?
  • Are there any products or services that competitors should have offered but didn’t?

Opportunities

  • Are your competitors making changes that present opportunities for your business?
  • Have they discontinued any products?
  • Have they altered any of their services?

Threats

  • Is your competitor taking actions that could threaten your brand, and if so, how can you counter them?
  • Are they introducing new products or services?
  • Have they recently lowered their prices?
A template which shows more than the typical SWOT analysis. It creates additional steps to truly understand the competition.
A template which shows more than the typical SWOT analysis. It creates additional steps to understand the competition.
Source: SmartInsights

A McKinsey report states that 90% of companies perform some competitor analysis, emphasising the importance of staying ahead. Focus on direct competitors – businesses operating within the same geographic area, targeting similar consumers, and offering comparable products. After identifying your direct competition, examine their sales process, product/service offerings, and marketing tactics.

When assessing a competitor’s product or service line, compare it to your offerings. Pay attention to their ideal customers, how they generate sales, and their market share in the B2B marketing and SAAS marketing space.

Taking Your Competitor SWOT Analysis to New Heights

Don’t just stop at collecting data; leverage it to uncover actionable insights. To elevate your competitor SWOT analysis, combine elements to reveal untapped opportunities.

For instance, intersecting Strengths with Opportunities can unveil unmet needs – a goldmine of potential customers. By diligently performing a competitor SWOT analysis, you’ll gain valuable insights to help drive demand generation and outshine your rivals in the competitive market.

SWOT analysis can provide excellent benefits for your brand
Source Startupguys

 

Unlock the Power: Key Uses of a Competitive Market Analysis in B2B & SAAS Marketing

 

Crafting Strategic Plans

First and foremost, a SWOT analysis excels at stimulating brainstorming and strategic planning. Extract more value from a competitor’s SWOT by conducting it with specific objectives in mind, such as:

  • Seizing new opportunities
  • Adapting to emerging trends and shifts
  • Implementing novel strategies and tools

Minimising Weaknesses

Conducting a competitor SWOT analysis helps identify pitfalls, enabling brands to either sidestep these blunders or develop marketing strategies capitalising on competitors’ shortcomings.

Enhancing SEO Techniques

Analysing your competitors’ SWOT can pinpoint areas to concentrate on in your own SEO endeavours. By understanding competitors’ strengths and weaknesses, you can craft a more effective SEO strategy that delivers rapid results.

Leveraging SWOT Analysis to Pinpoint Top Keywords

A SWOT analysis matrix can also assist in identifying optimal keywords for ranking. Populate the Strengths field with high-ranking keywords and the Weakness field with poorly ranked ones. Place keywords boasting high search volume but low competition in the Opportunities field.

This approach yields four sets of keywords with varying values, liabilities, and strategic worth for your business. It empowers brands to select the finest keywords, ultimately boosting their rankings.

Utilising Competitor SWOT Analysis to Develop a Robust Marketing Strategy

A vital aspect of devising a marketing strategy plan is conducting a competitive SWOT analysis. This comprehensive and swift guide helps assess a rival company’s marketing efforts.

As a strategic instrument, SWOT analysis bolsters businesses by laying the groundwork for effective marketing strategies. Focusing on promotional initiatives and weaknesses to evade are invaluable assets for sales enhancement.

Identifying strengths can help brands entice new customers in B2B marketing and SAAS marketing spaces. Similarly, early detection of weaknesses and potential threats enables brands to prevent the same issues from arising in their own enterprises.

According to a report by HubSpot, 61% of marketers believe improving SEO and growing their organic presence is a top inbound marketing priority. Brands can effectively manage competitor SWOT analysis using tools like iSpionage, PriceWatch, and Competitor’s App, further augmenting their demand generation efforts.

Rev Up Demand Generation with Stellar SWOT-Informed B2B Marketing Strategies

 

A well-executed competitor SWOT analysis can be a game-changer for your B2B marketing and demand generation efforts. By leveraging the insights gained, you can create targeted strategies that capitalise on your competitors’ weaknesses and your own strengths:

  • Create targeted content: According to the Content Marketing Institute, 91% of B2B marketers use content marketing to reach customers. With a robust competitor SWOT analysis, identify the topics your rivals are missing and create high-quality, SEO-optimised content that addresses these gaps. This will not only drive organic traffic but also position your brand as an industry thought leader.
  • Enhance customer experience: A Gartner study revealed that 81% of marketers expect to compete primarily based on customer experience. Analysing your competitors’ weaknesses can unveil opportunities for improving your brand’s customer experience, ultimately boosting customer retention and loyalty.
  • Optimise pricing strategies: A thorough competitive market analysis can help you understand your competitors’ pricing strategies. Utilise this information to establish a pricing model that balances competitiveness with profitability, fueling your sales SWOT analysis efforts.
  • Foster strategic partnerships: In the B2B marketing and SAAS marketing sectors, strategic partnerships can be invaluable for demand generation. Armed with competitor SWOT analysis insights, identify potential partners whose strengths complement your weaknesses and vice versa, paving the way for mutually beneficial collaborations.
  • Strengthen your unique selling proposition (USP): By understanding your competitors’ strengths and weaknesses, you can fine-tune your USP to differentiate your brand in the market. A compelling USP can be a powerful driver for generating demand and boosting sales in the B2B and SAAS spaces.

Stay Ahead of the Curve: Continuously Updating Your Competitor SWOT Analysis

 

In today’s fast-paced business environment, staying ahead of the curve means continuously updating your competitor SWOT analysis. Markets evolve, new competitors emerge, and customer preferences change, necessitating regular reevaluations of your competitive landscape.

  • Monitor market trends: According to McKinsey, leading organisations anticipate market shifts and adapt their strategies accordingly. Regularly updating your competitor SWOT analysis helps identify emerging trends, enabling you to make data-driven decisions in your B2B marketing and SAAS marketing efforts.
  • Track competitor activities: Keep an eye on your market competitors’ product launches, marketing campaigns, and pricing strategies. This ongoing vigilance ensures that your SWOT analysis remains current and that you can react swiftly to any competitive moves.
  • Listen to customer feedback: In a Salesforce survey, 76% of customers expect companies to understand their needs and expectations. Regularly engaging with your customers and incorporating their feedback into your SWOT analysis can help you stay attuned to their evolving preferences.
  • Leverage technology: Utilise cutting-edge tools and platforms like SEMrush, Ahrefs, and Crayon to track your competitors’ online activities and gather data for your SWOT analysis. These tools can provide valuable insights into your rivals’ SEO, content marketing, and advertising strategies, bolstering your demand generation efforts.
  • Schedule periodic reviews: Establish a routine for updating your competitor SWOT analysis, whether it’s quarterly or biannually, to maintain its relevance and accuracy.

From Analysis to Action: Transforming Competitive Market Insights into SAAS Marketing Wins

 

Turning your competitor SWOT analysis into actionable SAAS marketing strategies can be the key to unlocking your business’s full potential. Here’s how to transform competitive market insights into marketing wins:

  1. Prioritise insights: Focus on the most critical insights from your competitor SWOT analysis. A study by the Harvard Business Review found that the top 10% of companies were 2.4 times more likely to prioritise their marketing initiatives.
  2. Develop targeted campaigns: Use the information gathered from your competitor SWOT analysis to create hyper-targeted marketing campaigns. A 2020 Gartner study revealed that companies that leverage customer behaviour data to generate behavioural insights outperform peers by 85% in sales growth.
  3. Optimise content and messaging: Align your content strategy with the strengths, weaknesses, opportunities, and threats identified in your SWOT analysis. This approach ensures your messaging resonates with your target audience and differentiates you from market competitors.
  4. Test and iterate: A/B test your SAAS marketing strategies and campaigns to identify the most effective tactics. According to a CXL Institute report, organisations that A/B test are twice as likely to see a higher return on investment.
  5. Monitor performance: Track key performance indicators (KPIs) to measure the success of your strategies and make data-driven decisions. Companies that rely on data-driven insights enjoy a 23% increase in revenue, as reported by a Forrester study.

B2B SAAS Examples of Winning Competitor SWOT Analysis Strategies

 

Freshworks’ Customer Support Domination: Freshworks, a customer support and helpdesk software provider, utilized a competitor SWOT analysis to identify Zendesk’s weaknesses in pricing and customization options. By focusing on their strengths in affordable plans and tailored solutions, Freshworks managed to increase demand generation and gain a competitive edge in the SAAS market.

Drift’s B2B Marketing Breakthrough: Drift, a conversational marketing platform, leveraged competitor SWOT analysis to pinpoint areas where rivals, like Intercom and LiveChat, lacked in personalization and AI capabilities. Drift then developed a more advanced AI-powered chatbot system and personalized customer interactions, resulting in a significant rise in market share.

Wrike’s Project Management Takeover: Wrike, a project management software, conducted a sales SWOT analysis to identify market competitors’ weaknesses in collaboration and scalability. By emphasizing their strengths in real-time communication and easily scalable solutions, Wrike successfully captured a considerable portion of the B2B market, outperforming competitors like Trello and Monday.com.

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About James

James is an award winning digital strategist with over 20 years experience helping challenger brands and market leaders (Unilever, Diageo, MasterCard, HSBC) launch and scale their data-driven sales and marketing. Connect on Linkedin

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