Insight fuelled buyer personas

Building insight fuelled demographic and psychographic portraits of target customers that enable sharper and more effective sales and marketing messages.

93% of businesses who segment their database using buyer persona exceed their lead and revenue goals

- Marketing Insider

Evidence-based portraits of target customers that outline their interests, pain points, aspirations, influences, sales barriers and drivers can be leveraged to produce more effective sales and marketing messages that convert more browsers into buyers.

The benefits of data driven buyer personas

Advertising targeting

Sharpen the targeting criteria for paid advertising campaigns. Advertise to more of the right people.

Improve sales conversions

Improve the relevance and resonance of your marketing messages to improve sales conversions.

Drive budgetary efficiency

Improve the return on investment of paid media campaigns by delivering a more effective message to a more tightly targeted audience.

Ineffective marketing messaging that fails to persuade the target audience is a common barrier that prevents businesses from building a scalable marketing model.

Deep market analysis can help surface insights that are used to build detailed buyer personas of the target audience. Leveraging insights in the buyer personas, brands can improve the effectiveness of their sales and marketing messages to achieve a scalable marketing model.

Our approach to developing laser sharp buyer personas

We follow a three step process to develop buyer personas to fuel marketing effectiveness.

Customer discovery
>>
Analyse existing customer data, marketing messages and existing marketing targeting to establish a baseline target market.
Social chatter analysi
>>
Analyse the online chatter to map how competitor brands, products and the wider category are perceived.
Online survey
>>
Build a portrait of customer expectations, pain points, behaviour, needs and aspirations with a targeted online survey and analysing secondary research sources.
Building the buyer persona
>>
Building an insight fuelled buyer persona to inform sales and marketing initiatives.

If you can’t outspend the competition, out-think them. Metranomic gives brands a competitive advantage by developing insight-fuelled buyer personas to improve sales and marketing effectiveness.

The team have worked with some of the biggest brands and ambitious startups in the world

The company we keep

Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.

Tom Evans

Founder - Bleepbleeps

“Instrumental in outlining, building and delivering our digital strategy. Immensely talented and knowledgeable in the area of growth marketing, marketing automation and all things digital.”

Dean Seddon

CEO – Maverrik

“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”

Karim G

Head of Product and Growth – NuKi Health

“Professional and dedicated, always coming up with new ideas, very well informed regarding all the new developments in the field of search engine marketing and online marketing. Great to work with – I wouldn’t hesitate for one second in recommending!”

Contact us for a free buyer persona consultation

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