Insight fuelled buyer personas
Building insight fuelled demographic and psychographic portraits of target customers that enable sharper and more effective sales and marketing messages.
93% of businesses who segment their database using buyer persona exceed their lead and revenue goals
- Marketing Insider
Evidence-based portraits of target customers that outline their interests, pain points, aspirations, influences, sales barriers and drivers can be leveraged to produce more effective sales and marketing messages that convert more browsers into buyers.
The benefits of data driven buyer personas
Advertising targeting
Sharpen the targeting criteria for paid advertising campaigns. Advertise to more of the right people.
Improve sales conversions
Improve the relevance and resonance of your marketing messages to improve sales conversions.
Drive budgetary efficiency
Improve the return on investment of paid media campaigns by delivering a more effective message to a more tightly targeted audience.
Ineffective marketing messaging that fails to persuade the target audience is a common barrier that prevents businesses from building a scalable marketing model.
Deep market analysis can help surface insights that are used to build detailed buyer personas of the target audience. Leveraging insights in the buyer personas, brands can improve the effectiveness of their sales and marketing messages to achieve a scalable marketing model.
Our approach to developing laser sharp buyer personas
We follow a three step process to develop buyer personas to fuel marketing effectiveness.
Customer discovery
Analyse existing customer data, marketing messages and existing marketing targeting to establish a baseline target market.
Social chatter analysis
Analyse the online chatter to map how competitor brands, products and the wider category are perceived.
Online survey
Build a portrait of customer expectations, pain points, behaviour, needs and aspirations with a targeted online survey and analysing secondary research sources.
Building the buyer persona
Building an insight fuelled buyer persona to inform sales and marketing initiatives.
If you can’t outspend the competition, out-think them. Metranomic gives brands a competitive advantage by developing insight-fuelled buyer personas to improve sales and marketing effectiveness.
Related Services
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Marketing automation strategy
Automating existing sales and marketing processes to save time and automate growth.
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Marketing channel strategy
Plan the content formats, scheduling and tactics used on each digital channel. Deliver the right message in the right channel at the right time.
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Marketing positioning
Helping brands establish and occupy a distinctly different and compelling position in the market.
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Go to market plan
Build a sales and marketing launch plan to expand into new markets, industries or verticals.
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Message development
Improving sales and marketing performance by developing messages that differentiate, resonate, intrigue and compel target customers to buy.
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Marketing Funnel strategy
Planning the messages, content, promotions, and technology for an effective automated marketing funnel.
The team have worked with some of the biggest brands and ambitious startups in the world
The company we keep
Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.
Tom Evans
Founder - Bleepbleeps
“Instrumental in outlining, building and delivering our digital strategy. Immensely talented and knowledgeable in the area of growth marketing, marketing automation and all things digital.”
Dean Seddon
CEO – Maverrik
“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”
Karim G
Head of Product and Growth – NuKi Health
“Professional and dedicated, always coming up with new ideas, very well informed regarding all the new developments in the field of search engine marketing and online marketing. Great to work with – I wouldn’t hesitate for one second in recommending!”
Persona Buyer Development FAQs
An inbound marketing agency provides businesses with the complete support they need to set up their inbound marketing campaign. This includes developing buyer personas, planning the content strategy, building the content and launching the inbound marketing campaign. An inbound marketing company should also measure the inbound campaign performance and optimise it to maximise results.
Some examples of content in inbound marketing campaigns are infographics, blog posts, ebooks and webinars or podcasts. An inbound marketing company can help you build a robust inbound marketing strategy that helps you engage with your target audience by delivering high-value and relevant content that resonates.
Inbound marketing is a content-led approach to marketing. Inbound marketing consists of building high value content to inform and engage new prospects, whilst also promoting your product or services. An inbound marketing company like Metranomic can help guide your inbound marketing campaigns to attract and retain more qualified leads, at scale.
