Marketing channel strategy development
Plan the content formats, scheduling and tactics used on each digital channel. Deliver the right message in the right channel at the right time.
87% agree that an omni-channel marketing strategy is critical or very important to their success
- Research Live
Tighten the focus of sales and marketing programmes by prioritising marketing initiatives to run on the platforms and channels that matter the most to target customers.
The benefits of a focused marketing channel strategy
Targeting effectiveness
Build stronger relationships with target customers by engaging with them on their most trusted channels.
Save time
Reduce the amount of time dedicated to underperforming marketing channels. Focus on fewer digital channels and deliver higher quality marketing on the platforms and channels that matter.
Brands are often overwhelmed by the proliferation of digital channels, tactics and content formats available for marketing and try to cover everything, ‘just in case’.
Trying to master all channels results in brands compromising on quality which almost always delivers lower performance.
Metranomic performs deep data analysis to identify the most engaged with channels, tactics and content formats that influence the target customer’s decision-making process. This insight is used to produce a more focused and effective sales and marketing strategy.
Our approach to marketing channel strategy development
Our three step approach to building a focused marketing channel strategy
Channel analysis
Analysing the digital landscape to identify the digital channels with the highest engagement for the product or service.
Tactical analysis
Analysing the historic performance of content topics, formats and marketing initiatives for each channel to identify the most effective tactics for marketing.
Tactical roadmap
Outline a tactical playbook of sales and marketing activities for each individual channel based on the analysis.
Taking a scattergun approach in sales and marketing inevitably leads to wasted time and budget. If you can’t outspend the competition, out-think them with data driven marketing strategies to boost performance.
Related Services
-
Buyer persona development
Building insight fuelled demographic and psychographic portraits of target customers that enable sharper and more effective sales and marketing messages.
-
Marketing automation strategy
Automating existing sales and marketing processes to save time and automate growth.
-
Marketing positioning
Helping brands establish and occupy a distinctly different and compelling position in the market.
-
Go to market plan
Build a sales and marketing launch plan to expand into new markets, industries or verticals.
-
Message development
Improving sales and marketing performance by developing messages that differentiate, resonate, intrigue and compel target customers to buy.
-
Marketing Funnel strategy
Planning the messages, content, promotions, and technology for an effective automated marketing funnel.
The team have worked with some of the biggest brands and ambitious startups in the world
The company we keep
Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.
Jay Mitchell
Director – 1883 Magazine
“Really great to work with – transformed our ways of working which have been a real factor in the company’s long term growth. The team helped us transform our digital operations with marketing automation, analytics and a long term digital strategy. The team are diligent, focused and devoted to their client’s objectives.”
Madeline Penton
Co Founder & CEO - ICPlan
“Totally transformed our business. I would highly recommend the team to anyone, whether start-up or fully established business to 10x your marketing and sales success.”
Dean Seddon
CEO – Maverrik
“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”
