Defining and Introducing Marketeers to CRM Systems to Improve Business Processes: strategy framework diagram for crm management, crm process, crm tools, crm marketing

Demystifying CRM: Definition, Management, and Strategic Insights

Customer Relationship Management (CRM) has evolved into a critical element of modern business strategy, serving as the backbone for managing interactions with customers and prospects. Yet, many organisations still struggle to fully grasp its potential. By understanding the core principles of CRM, companies can enhance customer satisfaction, streamline operations, and ultimately drive growth. In this […]

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