Competitor research to reverse engineer their SEO keywords

Deep analysis of your competitors’ SEO strategy to identify the exact keywords that will drive highly qualified target customers to your websites.

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By identifying your competitors’ keyword strategy, you can capitalise on their weak points and leverage their SEO learnings to save time and effort in building your own SEO keyword strategy. Identify the exact keywords that will drive traffic and convert sales on your website.

UK SEO Agency | SEO Competitor Research For Businesses To Grow Traffic

The benefits of SEO competitor research for businesses

Mitigate risk

By understanding the exact keywords that your competitors are optimising their websites for, you can optimise your website for the keywords that are already driving sales for their businesses.

Save time

Save time when developing your SEO strategy by leveraging the historic learnings of market leaders and avoid wasting time optimising your site for the wrong keywords.

Identify opportunities

Identify overlooked keyword opportunities that the market is not focusing on to develop your gain a competitive SEO advantage.

Helping businesses crack the SEO nut without needing an in-house data scientist or burning precious time in arduous excel spreadsheets.

Reverse engineer your competitors’ SEO keyword strategy to develop a data-driven content strategy that captured leads and drives sales pipeline.

Our approach to SEO competitor research

Our proven methodology for reverse engineering your competitors’ SEO keyword strategy in 3 steps:

Profile the competition’s keywords

Identify the high priority keywords that your competitors are focusing on to rank highly on Google for. Analysing the data to find the keywords that multiple competitors are focusing on to understand the importance of keywords among your competitor set.

Segment competitor’s keywords

Segment keywords by service and by purchase intent to prioritise the keywords that are going to drive the highest number of sales for each individual product or service.

Finalise your keyword strategy

Build a target keyword list for your SEO strategy with keywords priorotised based on your businesses’ sales targets, keyword purchase intent, competitiveness and monthly search volume. Get laser focused on the exact keywords that will drive your commercial results.

Competitor keyword analysis is the foundation to drive commercial results in SEO. If you are interested in SEO competitor research for your business, get in touch with Metranomic.

Related Services

UK SEO Agency | SEO Competitor Research For Businesses To Grow Traffic
  • Content optimisation

    Optimising website content to maximise search engine rankings.

  • Backlink Audit

    Identifying SEO linking opportunities that boost search engine rankings.

  • Link Building

    Building premium SEO links to increase SEO rankings and search engine traffic.

  • Keyword Research

    Identifying the exact keywords that target customers search for when looking to buy a product or service like yours.

  • SEO Reporting

    Providing clarity and accountability in SEO with customised analytics dashboards.

  • On-site technical optimisation

    Optimising website content, copy, code and server configuration to boost SEO rankings.

The team have worked with some of the biggest brands and ambitious startups in the world

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Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.

Jay Mitchell

Director – 1883 Magazine

“Really great to work with – transformed our ways of working which have been a real factor in the company’s long term growth. The team helped us transform our digital operations with marketing automation, analytics and a long term digital strategy. The team are diligent, focused and devoted to their client’s objectives.”

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Head of Product and Growth – NuKi Health

“Professional and dedicated, always coming up with new ideas, very well informed regarding all the new developments in the field of search engine marketing and online marketing. Great to work with – I wouldn’t hesitate for one second in recommending!”

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CEO – Maverrik

“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”

Contact us for a free SEO competitor research consultation

Competitor Research FAQs

A UK SEO agency like Metranomic analyses your competitor’s SEO strategy to find the keywords with the highest purchase intent. These are the exact keywords that you will need to optimise your website for, in order to make more sales. A UK SEO agency can help your website rank on Google for those target keywords by building links to your website, producing keyword-optimised blog posts and web pages.

A UK SEO agency provides a team of SEO experts who can identify the most lucrative keywords in your niche. This can ensure that your content strategy is focused on the biggest opportunities from day one. Building SEO links is another highly challenging aspect of SEO that a UK SEO agency can assist with. Not all SEO links are high quality and securing high quality links that get results requires considerable expertise.

In a nutshell, SEO delivers more qualified traffic and a higher volume of inbound leads to a website. SEO helps businesses increase their visibility and rankings on search engines. Boosting rankings on search engines for keywords that are relevant to the business is a specialist skill that is often delivered by a UK SEO agency like Metranomic.