Sales process optimisation consulting
Streamline sales efficiency with a fully optimised set of sales processes
40% of productivity is lost to multitasking and task-switching
- Instapage
Well defined sales processes are vital for business agility and the cornerstone to agile businesses with fast growth. An undefined sales processes can never be measured or optimised but outlining the messages, processes, tools, steps and required documentation helps to simplify, streamline and close sales faster.
The benefits of sales process optimisation
Streamline operations
Optimising sales processes helps to transform the fragmented myriad of tasks required to close a sale into a more focused set of streamlined processes and systems.
Improved transparency
Well defined and optimised sales processes enable businesses to measure the effectiveness of sales collateral and progressively optimise it over time to improve performance.
Increase conversions
Well defined sales processes can be measured and optimised to drive higher sales conversion rates.
Many businesses operate a set of fragmented sales processes, don’t have their processes documented and have not built a centralised knowledge base for their processes.
This issue is compounded by the patchwork of sales tools that require a detailed working knowledge to operate.
Working with businesses to map their existing sales processes helps to find any gaps, breaks, or opportunities to streamline their sales operations. Optimising sales processes can be achieved by building a new operating framework and set of well defined standard operating procedures.
Our approach to sales process optimisation
Our three-step method for sales process optimisation
Sales process mapping
Mapping all existing sales processes, tools and tasks to identify gaps, misaligned processes, or bottlenecks that create friction in the sales journey.
Process improvement
Building a set of standard operating sales processes to streamline existing sales workflows with a fully configured set of tools, templates, recommended tasks, and training documentation to support it.
Measurement and iteration
Measuring the performance of new procedures and identifying further opportunities to optimise sales operations.
Related Services
-
ABM persona development
Researching and defining the psychographic and demographic attributes of each individual stakeholder in a complex sales process
-
ABM Content Development
Planning, developing and deploying a comprehensive suite of content to fuel an account based marketing programme
-
ABM campaign management
Managing account based marketing content, data and technology
-
ABM campaign strategy
Building a fully integrated account based marketing strategy to drive leads, sales, pipeline, and sales conversions
-
ABM strategic roadmapping
Account-based marketing strategy to nurture complex sales
-
Sales journey mapping
Developing a multi-channel and intuitive sales journey which nurtures and converts prospects
The team have worked with some of the biggest brands and ambitious startups in the world
The company we keep
Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.
Marie Tyrrell
Founder – R&R Bespoke Accountancy
“Great agency – I’d highly recommend!
I needed to develop our brand strategy and website. Using their unique approach to brand development, we have something that communicates our offering really clearly. Great copywriting, graphics and a brand identity that is spot on.”
Madeline Penton
Co Founder & CEO - ICPlan
“Totally transformed our business. I would highly recommend the team to anyone, whether start-up or fully established business to 10x your marketing and sales success.”
Dean Seddon
CEO – Maverrik
“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”
