ABM strategic roadmapping

Account-based marketing strategy to nurture complex sales

92% of B2B marketers have an ABM program

- Martech

Account based marketing is an effective way of simplifying complex, multi-stakeholder sales. By focusing sales on a smaller number of target accounts, businesses can produce content and sales collateral tailored to the account’s key decision makers in order to get their buy-in and progress the sale faster. 

The benefits of ABM strategic roadmapping

Nurture complex sales

Simplify complex and multi-layered sales by providing key decision makers with the right message and sales collateral at the right time.

Increase sales productivity

By planning the ABM strategy in advance, businesses can spend less time tailoring their sales content and more time closing deals.

Insight driven sales

Streamline complex sales by understanding the target customers’ needs and produce sales collateral and content that meets their needs at every stage of the sales journey.

Organisations with complex sales cycles often manage their pipeline on a reactive basis.

Without the strategic forethought, a clear approach to lead qualification or lead nurturing, businesses struggle to maintain traction, leading to a loss of opportunities.

A well planned ABM strategic roadmap ensures businesses are prepared in advance and can anticipate the needs of decision makers throughout the sales journey. This gives businesses sales agility and ability to service a broader sales pipeline. 

Our approach to ABM strategic roadmapping

Our three-step approach to building a robust ABM strategic roadmap

Stakeholder mapping
Developing a clear portrait of each individual stakeholder's issues, needs, sales barriers and drivers.
Sales journey development
Defining the stages of the sales journey and the related stakeholder requirements for each stage of the sales journey.
Sales collateral production
Produce sales collateral and content in alignment with the sales journey for each key decision maker. This may include brochures, Email scripts, webinars, blog posts and social media content for example.

Metranomic is an ABM agency that specialise in supporting businesses to plan, launch and manage their account based marketing programmes. We help businesses to proactively manage complex sales and streamline sales operations. 

The team have worked with some of the biggest brands and ambitious startups in the world

The company we keep

Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.

Karim G

Head of Product and Growth – NuKi Health

“Professional and dedicated, always coming up with new ideas, very well informed regarding all the new developments in the field of search engine marketing and online marketing. Great to work with – I wouldn’t hesitate for one second in recommending!”

Madeline Penton

Co Founder & CEO - ICPlan

“Totally transformed our business. I would highly recommend the team to anyone, whether start-up or fully established business to 10x your marketing and sales success.”

Dean Seddon

CEO – Maverrik

“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”

Contact us for a free ABM strategy consultation

Related Services

19. ABM persona development

ABM persona development

Researching and defining the psychographic and demographic attributes of each individual stakeholder in a complex sales process

20. ABM content development

ABM Content Development

Planning, developing and deploying a comprehensive suite of content to fuel an account based marketing programme

21. ABM campaign management

ABM campaign management

Managing account based marketing content, data and technology

22. ABM campaign strategy

ABM campaign strategy

Building a fully integrated account based marketing strategy to drive leads, sales, pipeline, and sales conversions

23. Sales journey mapping

Sales journey mapping

Developing a multi-channel and intuitive sales journey which nurtures and converts prospects

24. Sales process optimization

Sales process optimisation

Streamline sales efficiency with a fully optimised set of sales processes