ABM content development services
Planning, developing and deploying a comprehensive suite of content to fuel an account based marketing programme.
Personalising customer experiences, choosing target accounts and deciding on content are the top 3 challenges of ABM implementation
- Hubspot.
Content is king and nowhere is this more true than in account based marketing. Account Based marketing content should be tailored specifically to the individual needs of stakeholders and help the business demonstrate their authority with the stakeholder. Building trust with key decision makers via thought leading content that educates and highly relevant sales collateral that persuades.
The benefits of ABM content development
Reactivate stalled leads
Provide stakeholders with relevant and insightful content to reignite the sales conversation when it has stalled.
Streamline stakeholder engagement
Armed with a pack of stakeholder specific sales collateral, businesses can maintain engagement with key decision makers to stay top of mind and earn their trust.
Simplify onboarding
Provide new customers with stakeholder specific onboarding material that educates and simplifies their onboarding experience.
In today's attention starved world, a generic sales brochure is not enough to capture attention.
By tailoring sales messages and collateral to key decision makers, businesses can develop rapport, build trust and maintain engagement throughout the sales process with each stakeholder.
Providing stakeholders with high-value content such as e-books, playbooks, roadmaps and sales brochures, businesses can maintain a high level of stakeholder engagement and traction throughout the sales journey. This is particularly important in complex multi stakeholder sales, which often have a sales cycle of 12+ months.
Our approach to ABM content development
Our three-step approach to ABM content development
ABM content strategy
Develop an ABM content plan that is tailored to the individual needs of key decision makers. Content is planned to align with each step of the sales process.
ABM content production
Producing the content as outlined in the content strategy in preparation for use in the account-based marketing programme. Content may include email messages, sales collateral, marketing collateral, as well as onboarding and educational resources for example.
ABM content deployment
Deploying the ABM content into CRM systems, email marketing platforms and website landing pages in order to fuel the account-based marketing programme.
Related Services
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ABM persona development
Researching and defining the psychographic and demographic attributes of each individual stakeholder in a complex sales process
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ABM strategic roadmapping
Account-based marketing strategy to nurture complex sales
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ABM campaign management
Managing account based marketing content, data and technology
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ABM campaign strategy
Building a fully integrated account based marketing strategy to drive leads, sales, pipeline, and sales conversions
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Sales journey mapping
Developing a multi-channel and intuitive sales journey which nurtures and converts prospects
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Sales process optimisation
Streamline sales efficiency with a fully optimised set of sales processes
The team have worked with some of the biggest brands and ambitious startups in the world
The company we keep
Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.
Marie Tyrrell
Founder – R&R Bespoke Accountancy
“Great agency – I’d highly recommend!
I needed to develop our brand strategy and website. Using their unique approach to brand development, we have something that communicates our offering really clearly. Great copywriting, graphics and a brand identity that is spot on.”
Jay Mitchell
Director – 1883 Magazine
“Really great to work with – transformed our ways of working which have been a real factor in the company’s long term growth. The team helped us transform our digital operations with marketing automation, analytics and a long term digital strategy. The team are diligent, focused and devoted to their client’s objectives.”
Dean Seddon
CEO – Maverrik
“Highly recommend partnering or collaborating with the team if you want to take your marketing performance to another level. The refreshing partnership approach and the commitment to be at the fore of marketing and automation is unwavering.”
