Sales and Marketing might seem like two sides of the same coin, yet in many B2B organisations, they often struggle to see eye-to-eye. Are they truly at odds—or just misled by myths that keep them divided? Misconceptions, like the notion that Marketing simply delivers leads while Sales focuses on closing, drive a wedge between these […]
Sales and Marketing Alignment Best Practices for Effective Collaboration Read More »
Choosing the right Account-Based Marketing (ABM) consultant isn’t just about filling a gap in your marketing team—it’s about unlocking strategic growth and driving high-value results. Imagine having a partner who tailors every campaign to your most valuable accounts, aligning marketing efforts with sales objectives to deliver personalised experiences that resonate deeply with each client. The
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Picture this: you’re tasked with spearheading the marketing efforts for your most high-value accounts, but without a clear roadmap, it can feel like navigating a maze. As an account-based marketing manager, your role isn’t just about casting a wide net—it’s about creating highly tailored strategies that resonate with the accounts that matter most. To excel,
How to Master Account Based Marketing Manager: 4 Key Skills Read More »
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