Behaviourally triggered emails that galvanise customer action

Trigger-based automated emails to boost conversions and deepen customer relationships.

A triggered email campaign generates 306% more click per email than non-triggered emails

- Data & Marketing Association.

Immediately react to the webpages that prospects or customers visit with trigger-based, automated emails. Capitalise on their purchase intent by sending personalised content, offers and promotions for the products they were just browsing.

The benefits of triggered emails

Increase sale conversions

Provide compelling promotional messages to customers that have recently engaged with content about a specific product or service.

Identify inactive customers

Send triggered emails to customers or prospects that have not visited the website for 30 days with a promotional message that reengages them.

Anticipate needs

Deduce individual customer’s requirements from their engagement data and leverage this insight to send emails that educate them further about the product or service that they have engaged with.

Triggered emails provide an opportunity for businesses to deliver highly relevant, targeted messages based on customer behaviour, at a very low cost.

This proactive approach enables brands to scale one-to-one relationships and increase customer loyalty.

Behaviours of existing email subscribers such as a webpage visit, purchase, email open or email click can be used to trigger automated emails with highly relevant content and promotional messages that compel them to take action.

Our approach to trigger-based email strategies

Our 3 step data-driven approach to triggered email automations

Triggered email strategy
>>
Translate business KPIs into a programme of triggered emails that help the business achieve its targets.
Trigger logic and content
>>
Define the conditions that initiate each triggered email and produce the content that will be sent in response to the trigger being activated.
Launch triggered emails
>>
Implement website and email analytics to monitor interactions, configure the triggered email automations and launch the programme of triggered emails.

Reacting to customers and sales prospects on a real-time basis, 24 hours a day is an unparalleled opportunity for brands to maximise sales and minimise customer churn. 

The team have worked with some of the biggest brands and ambitious startups in the world

The company we keep

Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.

Tom Evans

Founder - Bleepbleeps

“Instrumental in outlining, building and delivering our digital strategy. Immensely talented and knowledgeable in the area of growth marketing, marketing automation and all things digital.”

Madeline Penton

Co Founder & CEO - ICPlan

“Totally transformed our business. I would highly recommend the team to anyone, whether start-up or fully established business to 10x your marketing and sales success.”

Richard Marshall

Founder – Pall Mall Barbers

“I have worked with the team over the past few years – their strength lies in their ability to develop actionable consumer insights, get under the skin of the customer and the competition to develop a competitive advantage.”

Contact us for a free triggered email consultation.

Related Services

50. Email marketing strategy

Email marketing strategy

Outlining the email marketing strategy, technology, messages and sequences to accelerate sales and maintain customer relationships.

51. Email design

Email design

Mobile responsive email design, layout and coding.

52. Email scripts

Email Scripts

Email scripts that educate, entertain, sell and engage prospects and customers.

53. Email marketing management

Email marketing management

Proactively managing email outreach, newsletters, sequences and automations.

45. Email validation

Email validation

Validating email databases to ensure email marketing campaigns reach the inbox.

55. Email sequences

Email sequences

Launching email sequences that nurture target prospects and drive sales.

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