Behaviourally triggered emails that galvanise customer action
Trigger-based automated emails to boost conversions and deepen customer relationships.
A triggered email campaign generates 306% more click per email than non-triggered emails
- Data & Marketing Association.
Immediately react to the webpages that prospects or customers visit with trigger-based, automated emails. Capitalise on their purchase intent by sending personalised content, offers and promotions for the products they were just browsing.
The benefits of triggered emails
Increase sale conversions
Provide compelling promotional messages to customers that have recently engaged with content about a specific product or service.
Identify inactive customers
Send triggered emails to customers or prospects that have not visited the website for 30 days with a promotional message that reengages them.
Anticipate needs
Deduce individual customer’s requirements from their engagement data and leverage this insight to send emails that educate them further about the product or service that they have engaged with.
Triggered emails provide an opportunity for businesses to deliver highly relevant, targeted messages based on customer behaviour, at a very low cost.
This proactive approach enables brands to scale one-to-one relationships and increase customer loyalty.
Behaviours of existing email subscribers such as a webpage visit, purchase, email open or email click can be used to trigger automated emails with highly relevant content and promotional messages that compel them to take action.
Our approach to trigger-based email strategies
Our 3 step data-driven approach to triggered email automations
Triggered email strategy
Translate business KPIs into a programme of triggered emails that help the business achieve its targets.
Trigger logic and content
Define the conditions that initiate each triggered email and produce the content that will be sent in response to the trigger being activated.
Launch triggered emails
Implement website and email analytics to monitor interactions, configure the triggered email automations and launch the programme of triggered emails.
Reacting to customers and sales prospects on a real-time basis, 24 hours a day is an unparalleled opportunity for brands to maximise sales and minimise customer churn.
Related Services
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Email marketing strategy
Outlining the email marketing strategy, technology, messages and sequences to accelerate sales and maintain customer relationships.
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Email design
Mobile responsive email design, layout and coding.
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Email Scripts
Email scripts that educate, entertain, sell and engage prospects and customers.
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Email marketing management
Proactively managing email outreach, newsletters, sequences and automations.
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Email validation
Validating email databases to ensure email marketing campaigns reach the inbox.
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Email sequences
Launching email sequences that nurture target prospects and drive sales.
The team have worked with some of the biggest brands and ambitious startups in the world
The company we keep
Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.
Tom Evans
Founder - Bleepbleeps
“Instrumental in outlining, building and delivering our digital strategy. Immensely talented and knowledgeable in the area of growth marketing, marketing automation and all things digital.”
Madeline Penton
Co Founder & CEO - ICPlan
“Totally transformed our business. I would highly recommend the team to anyone, whether start-up or fully established business to 10x your marketing and sales success.”
Richard Marshall
Founder – Pall Mall Barbers
“I have worked with the team over the past few years – their strength lies in their ability to develop actionable consumer insights, get under the skin of the customer and the competition to develop a competitive advantage.”
Triggered Emails FAQs
An email automation agency can help you create automated emails, set up automated email marketing campaigns, help you create content and designs for your email automation campaigns. An email automation agency can also implement website and email analytics to monitor email automation performance and recipient interactions so you can react to customers and sales prospects on a real-time basis.
Working with an email automation agency means that you get access to a team of email automation experts that are able to leverage their expertise and know-how to build a robust email automation strategy that helps you achieve your business objectives. An email automation agency can help you manage inactive, invalid or unsubscribed email recipients and can set up behaviourally triggered emails (based on interactions). This helps you to improve email open rates, click rates and overall performance of your email marketing campaigns.
Email automation is the process of sending automatic, action-triggered, timely and personalised email marketing campaigns to your subscribers by using email automation tools. An email automation agency like Metranomic can set up email automations to onboard your new customers, offer personalised offers to customers that meet specific criteria, and offer a promotion to re-engage inactive customers. You can also use email automation to nurture sales prospects with email sequences that get them sales-ready, faster.
