Usability testing to optimise the customer experience

Gaining complete clarity on how the customer experience, customer journey and website layouts can be optimised via robust usability testing.

79% of users will look elsewhere if they cant find what they are looking for on your website

- Userbrain

Even the best products and services will fail to make online sales or retain their customers if the customer experience on the website is complex and cumbersome. Usability studies provide real life feedback from actual website visitors who explain the obstacles, challenges and confusions they face while using your site. This gives you complete clarity on how the customer journey, website layouts and user experience can be optimised to improve online sales and customer retention.

The benefits of website usability testing

Fix breaks in the customer journey

Streamline the customer journey to align with customer expectations, reducing friction on their path to purchase.

Intimately understand your customers

Qualitative feedback given directly from your target customers gives you clarity around their website expectations and issues. Google analytics doesn’t even come close to this depth of insight.

Remove subjectivity

An evidence-based approach, using feedback from real-life website users to remove guesswork and subjectivity from website optimisation.

Removing the stress and frustration of underperforming websites by taking direction from end-users to prime the website for optimum commercial performance.

Without robust evidence to support how the customer journey and website layout is optimised, businesses sacrifice sales. Usability testing remove subjectivity, saves time and mitigates risk by providing indisputable evidence on how to improve the performance of the customer experience.

Our approach to usability testing

Our 3 step formula for optimal usability testing:

Develop usability hypotheses
>>
Define the output and user experience learnings that the business needs in order to drive website performance.
Build the test
>>
Develop a set of survey questions and outline a set of specific tasks that usability testers should perform which will provide clear evidence and establish the required user experience learnings.
Run the test
>>
Run the usability test to a real-life panel of website users to establish the user experience learnings and crystallise the changes required to improve the website commercial performance.

Metranomic plans, deploys and analyses usability tests to deliver actionable advice that can improve the customer experience and overall commercial performance of websites.

The team have worked with some of the biggest brands and ambitious startups in the world

The company we keep

Our 50 years of combined experience working with over 80 global brands means we deliver at a world class standard.

Tom Evans

Founder - Bleepbleeps

“Instrumental in outlining, building and delivering our digital strategy. Immensely talented and knowledgeable in the area of growth marketing, marketing automation and all things digital.”

Karim G

Head of Product and Growth – NuKi Health

“Professional and dedicated, always coming up with new ideas, very well informed regarding all the new developments in the field of search engine marketing and online marketing. Great to work with – I wouldn’t hesitate for one second in recommending!”

Marie Tyrrell

Founder – R&R Bespoke Accountancy

“Great agency – I’d highly recommend!
I needed to develop our brand strategy and website. Using their unique approach to brand development, we have something that communicates our offering really clearly. Great copywriting, graphics and a brand identity that is spot on.”

Get in touch with the team for an initial free website usability consultation

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