Calculate competitor’s market share
Understand competitor’s pricing strategies
Develop your market differentiation strategy
Identify and understand their target customers
Profile competitor’s digital assets and learn their strategies.
Make informed predictions about the competitive landscape.
By knowing your competitors’ branding dynamics, you can gain an edge by offering strongly differentiated alternatives.
Identify market gaps. If the market needs something your competitors don’t deliver, you can capitalise on the opportunity.
Knowing your competitors’ strengths and weaknesses can inform your long-term
Improving customer targeting as you learn about the market and competition.
Identify secondary and tertiary markets
Noting competitor successes to drive future informed expansion.
Making it easier to see your market and competitors through the customer's eye can inform overall strategy, product development and marketing.
Our unique approach to competitor intelligence helps clients cultivate competitive advantage, steer their strategic agenda and mitigate risks in their marketing investments.